St Basils

Social Media & Marketing Executive

St Basils

full-time

Posted on:

Location Type: Hybrid

Location: Birmingham • United Kingdom

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Salary

💰 £26,229 - £27,982 per year

About the role

  • Delivering and implementing a yearly digital marketing strategy in line with organisational objectives and brand guidelines.
  • Manage and update content across St Basils websites using our CMS when needed.
  • Take ownership of all social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok etc.), including scheduling, content creation, analysis and reporting.
  • Support digital campaigns across paid and organic channels, driving awareness, fundraising, service uptake, and engagement.
  • Monitor, analyse, and report on digital performance, web traffic, and social analytics to inform future planning.
  • Identify and develop engaging stories from across the organisation to amplify online.
  • Ensure consistent brand presence across all digital outputs.
  • Work alongside the PR and Marketing team to support with press releases, photography, and video content creation.
  • Respond professionally and promptly to incoming messages and engagement via digital platforms.
  • Help maintain and expand our visual content library, ensuring permissions are recorded and upheld.
  • Assist in the production of St Basils marketing literature and digital marketing assets including producing and editing videos.
  • Contribute ideas for innovation, testing, and improving our digital activity.
  • Attend and support key fundraising and public events where necessary.
  • Maintain strong relationships with internal teams, young people, external partners, and supporters.

Requirements

  • Educated to degree level or can demonstrate relevant experience of a similar role.
  • Minimum of 2 years’ experience in a digital marketing or communications role.
  • Experience of delivering on agreed targets and KPI’s.
  • Confident in using content management systems (CMS), email marketing platforms, and social media scheduling tools.
  • Strong understanding of key social media platforms and their audiences.
  • Experience creating and editing multimedia content (images, video, etc.)
  • Desirable: Experience working in the charity, housing, or youth sector.
  • Experience with Adobe Creative Suite (Photoshop, InDesign).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketing strategycontent creationsocial media managementdigital performance analysisKPI deliverymultimedia content creationvideo editingstory developmentbrand consistency
Soft Skills
communicationrelationship managementinnovationteam collaborationprofessionalism