SQUIRE

Director, Product Marketing

SQUIRE

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $180,000 - $205,000 per year

Job Level

Lead

About the role

  • Stand up the Product Marketing function from the ground up
  • Own SQUIRE’s product narrative and category positioning
  • Lead all major product launches
  • Communicate our growing AI capabilities to the Barber community
  • Build sales enablement, pricing & packaging strategy, and competitive intelligence
  • Serve as a strategic partner to Product, Sales, and Executive Leadership

Requirements

  • 8+ years of Product Marketing experience in B2B SaaS, with experience in vertical SaaS strongly preferred (*experience in the barber, beauty, wellness, or SMB services is a major plus*)
  • Proven experience building or scaling Product Marketing functions
  • Experience working closely with Sales and Revenue teams in a high-growth environment
  • Exceptional at messaging and positioning — you can turn complex products into simple, compelling narratives
  • Strong in product launches — you know how to drive adoption, not just ship announcements
  • Collaborative
  • Deeply experienced in sales enablement and revenue impact
  • Analytical and strategic about pricing & packaging
  • Comfortable operating at both strategic and hands-on levels
  • AI native who understands both how to translate AI functionality to prospects and customers, and is well-versed in how to use AI tools to improve how we work
  • Able to influence senior stakeholders and executives
  • Track record of improving win rates, conversion, or revenue through Product Marketing
  • Strong writing and storytelling ability
  • Experience working cross-functionally with Product, Engineering, Sales, Marketing, and Finance.
Benefits
  • Base Salary ($180,000 - $205,000) + Bonus (15%)
  • New hire stock grant
  • 100% employer paid medical, dental, and vision insurance for you and your dependents
  • 401K plan with company contribution
  • Generous PTO and Parental Leave policies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingB2B SaaSvertical SaaSsales enablementpricing strategypackaging strategycompetitive intelligenceproduct launchesAI capabilitiesanalytical skills
Soft Skills
collaborativeexceptional messagingstorytelling abilityinfluencing senior stakeholdersstrategic thinkinghands-on approachcommunication skillscross-functional collaborationleadershipadaptability