Senior Director, Brand Lead
SpringWorks Therapeutics
Senior Director, Brand Lead, US Marketing
SpringWorks Therapeutics
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $200,000 - $275,000 per year
Job Level
Senior
About the role
- The Senior Director, U.S. Brand Lead of NF1-PN Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of GOMEKLI.
- This individual is accountable for developing overarching HCP and patient marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership.
- They will work closely with sales, regional marketing, market access, patient services and commercial operations teams to ensure strategic execution and a performance-oriented culture.
- This individual is required to have a deep understanding of the NF1-PN market as well as key attributes of GOMEKLI to help position the product appropriately.
- This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Vice President, U.S. Rare Tumor Marketing and will have direct reports as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team.
Requirements
- Bachelor's degree (business or related disciplines)
- MBA preferred
- 12+ years of pharmaceutical and/or biotechnology commercial experience
- 5+ years people leadership experience
- U.S. Oncology / rare disease experience preferred, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
- Prior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
- Proficient in digital marketing and media tactics directed towards HCPs and patients
- Successful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review process
- Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
- Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
- Proven ability to lead and collaborate with cross-functional teams
- Strong analytical, problem solving, and strategic thinking skills
- Microsoft Office
- Veeva PromoMats
- Brand planning
- Launch and tactical planning
- Results-oriented, exhibits leadership skills, and ability to influence without authority
- Clear and inspiring communicator able to engage, influence and navigate cross-functional stakeholders
- Track record of high-energy, impactful presentations
- High ethical standards and personal integrity
- Team player and strong track record of collaboration, particularly across Marketing and Sales teams
- Ability to travel 20-30% including overnight stay driven by business need.
Benefits
- A discretionary annual bonus may be available based on individual and Company performance.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pharmaceutical commercial experiencebiotechnology commercial experiencedigital marketingproject managementvendor managementbudget managementbrand planninglaunch planningstrategic marketinganalytical skills
Soft skills
leadershipcommunication skillscollaborationproblem solvingstrategic thinkinginfluencing skillspresentation skillsteam playerhigh ethical standardspersonal integrity
Certifications
Bachelor's degreeMBA
