Philips

Region Marketing Manager, Clinical Informatics

Philips

full-time

Posted on:

Location Type: Hybrid

Location: Cambridge • Massachusetts, Washington • 🇺🇸 United States

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Salary

💰 $106,680 - $170,688 per year

Job Level

SeniorLead

About the role

  • Develop and implement integrated marketing plans for CI solutions and services that align with both business unit and commercial priorities.
  • Partner with business units to plan and execute impactful product launches and ensure flawless activation against a regional checklist.
  • Collaborate with digital teams to plan and execute SEO, SEM, paid digital, and social media campaigns.
  • Monitor performance, optimize campaigns, and ensure KPI achievement (e.g., engagement, MQLs, opportunity pipeline).
  • Execute regional campaigns across tradeshows, conferences, and Philips-owned customer events to generate MQLs, drive booth traffic, enable solution demos, and enhance brand perception.
  • Develop and execute targeted communications to the Install Base (IB) ensuring customers are aware of new capabilities, upgrade paths, and solution best practices.
  • Work in collaboration with the sales and account management team to ensure a clean and targeted list.
  • Act as the primary marketing liaison to the Sales and Account teams, providing strategic marketing direction, tools, and field activation support.
  • Ensure marketing assets and messaging support the buyer journey, drive commercial outcomes, and are fully leveraged by the field.
  • Provide field feedback to the BU and product teams.
  • Support the strategic development for the region’s Key Opinion Leader (KOL) and customer testimonial programs in collaboration with the Customer & Industry Engagement team to build loyalty and advocacy.
  • Deliver event- and campaign-level reporting to internal stakeholders.

Requirements

  • 7+ years of B2B healthcare marketing experience, preferably in enterprise software or healthcare informatics.
  • Proven track record in demand generation, product launches, sales enablement, and installed base marketing.
  • Experience developing and executing marketing plans for both clinical and IT audiences.
  • Familiarity with Healthcare Informatics and AI preferred.
  • Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
  • Advanced degree (MBA, MPH, or MHA) preferred.
  • Strong executive presence with the ability to deliver compelling virtual and in-person presentations.
  • Demonstrated customer-first mindset, highly collaborative, strategic agility, and experience working in a matrixed, cross-functional environment.
Benefits
  • generous PTO
  • 401k (up to 7% match)
  • HSA (with company contribution)
  • stock purchase plan
  • education reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generationproduct launchessales enablementmarketing plansSEOSEMcampaign optimizationKPI achievementcustomer communications
Soft skills
executive presencecollaborationstrategic agilitycustomer-first mindsetpresentation skills
Certifications
Bachelor's DegreeMaster's DegreeMBAMPHMHA