Senior Director, Brand Lead
SpringWorks Therapeutics
Region Marketing Manager, Clinical Informatics
Philips
full-time
Posted on:
Location Type: Hybrid
Location: Cambridge • Massachusetts, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $106,680 - $170,688 per year
Job Level
SeniorLead
About the role
- Develop and implement integrated marketing plans for CI solutions and services that align with both business unit and commercial priorities.
- Partner with business units to plan and execute impactful product launches and ensure flawless activation against a regional checklist.
- Collaborate with digital teams to plan and execute SEO, SEM, paid digital, and social media campaigns.
- Monitor performance, optimize campaigns, and ensure KPI achievement (e.g., engagement, MQLs, opportunity pipeline).
- Execute regional campaigns across tradeshows, conferences, and Philips-owned customer events to generate MQLs, drive booth traffic, enable solution demos, and enhance brand perception.
- Develop and execute targeted communications to the Install Base (IB) ensuring customers are aware of new capabilities, upgrade paths, and solution best practices.
- Work in collaboration with the sales and account management team to ensure a clean and targeted list.
- Act as the primary marketing liaison to the Sales and Account teams, providing strategic marketing direction, tools, and field activation support.
- Ensure marketing assets and messaging support the buyer journey, drive commercial outcomes, and are fully leveraged by the field.
- Provide field feedback to the BU and product teams.
- Support the strategic development for the region’s Key Opinion Leader (KOL) and customer testimonial programs in collaboration with the Customer & Industry Engagement team to build loyalty and advocacy.
- Deliver event- and campaign-level reporting to internal stakeholders.
Requirements
- 7+ years of B2B healthcare marketing experience, preferably in enterprise software or healthcare informatics.
- Proven track record in demand generation, product launches, sales enablement, and installed base marketing.
- Experience developing and executing marketing plans for both clinical and IT audiences.
- Familiarity with Healthcare Informatics and AI preferred.
- Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
- Advanced degree (MBA, MPH, or MHA) preferred.
- Strong executive presence with the ability to deliver compelling virtual and in-person presentations.
- Demonstrated customer-first mindset, highly collaborative, strategic agility, and experience working in a matrixed, cross-functional environment.
Benefits
- generous PTO
- 401k (up to 7% match)
- HSA (with company contribution)
- stock purchase plan
- education reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdemand generationproduct launchessales enablementmarketing plansSEOSEMcampaign optimizationKPI achievementcustomer communications
Soft skills
executive presencecollaborationstrategic agilitycustomer-first mindsetpresentation skills
Certifications
Bachelor's DegreeMaster's DegreeMBAMPHMHA
