Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends
Develop segment- and industry-specific insights that inform strategic narratives, objection handling, and field-facing messaging
Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision criteria, and unmet needs
Deliver insight-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap strategy, and campaign focus
Partner with Sales and CS to build messaging that resonates across the customer journey—from pre-sale through renewal
Collaborate with Enablement and Marketing teams to scale insights through training, playbooks, content, and campaigns
Create customer stories, case studies, and proof points that validate Spring’s impact and expertise within key industries
Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides
Automate intelligence workflows using tools like Gong, ChatGPT, Klue, Zapier, and other AI/automation platforms

Requirements

5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research
Deep experience conducting customer interviews and win/loss analysis
Proven ability to translate research and data into positioning, messaging, and strategic recommendations
Strong writing, storytelling, and communication skills
Experience influencing cross-functional stakeholders including Sales, CS, Product, Growth, and Executive teams
Fluency with tools like Gong, ChatGPT, Klue, Gemini, or Zapier
Strong understanding of behavioral health, employer benefits, and healthcare decision-making
Ability to balance ambiguity and speed with high-quality output in a fast-paced environment
Experience owning competitive intelligence programs end-to-end (preferred)
Familiarity with voice-of-customer and survey tools like Qualtrics or Typeform (preferred)
Background in healthcare, digital health, or SaaS (preferred)
Exposure to both new business and expansion-focused GTM motions (preferred)

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B2C Product MarketingCompetitive IntelligenceMarket ResearchCustomer InterviewsWin/Loss AnalysisPositioningMessagingStrategic RecommendationsBehavioral HealthHealthcare Decision-Making

Soft Skills

Strong WritingStorytellingCommunicationInfluencing StakeholdersBalancing AmbiguityHigh-Quality OutputCollaborationCustomer Journey UnderstandingInsight GenerationTraining Development