Spring by Action for Children

Senior Digital Marketing Officer

Spring by Action for Children

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Salary

💰 £35,000 per year

Job Level

Senior

About the role

  • Support the implementation of effective and innovative digital campaigns to acquire new supporters to achieve recruitment and income targets.
  • Planning and delivery of paid digital marketing for established campaigns.
  • The effectiveness of assigned campaigns, applying digital excellence, leadership and to deliver against campaign goals.
  • Running paid digital ad campaigns applying integrated paid media strategies (e.g. Google Ads and Meta Ad Manager).
  • Managing a delegated campaign budget across multiple campaigns.
  • Proactively working with product owners to design and run effective digital fundraising and marketing campaigns.
  • Delivery of a Test and Learn structure in all aspects of digital marketing.
  • Working collaboratively with media agencies, and where necessary providing professional critique and challenge.

Requirements

  • Experience in a digital fundraising or digital marketing role with responsibility for delivery, implementation, and evaluation of campaigns.
  • Demonstrable expertise in PPC (e.g. Google Search and Display, Bing), Paid Social (e.g. Meta, Reddit) and proven ability directly running ads to hit targets.
  • Experienced user of Google Ads, Meta Ads Manager, Google Analytics (GA4)
  • Proven results in driving measurable performance outcomes, e.g. driving income, improving ROI, increasing conversion rates, reducing cost per lead, etc.
  • Writing and editing highly engaging and effective advertising copy across online channels (email, website, paid ads).
  • Use of Canva or equivalent to create effective campaign creatives.
  • Strong analytical skills and ability to produce accurate data analysis or research to optimise and analyse campaign performance.
  • Ability to manage projects independently.
  • Experiencing working with and managing media agencies.
  • Good knowledge of digital marketing techniques and enthusiasm for new tools and trends.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
digital marketingPPCpaid socialGoogle AdsMeta Ads ManagerGoogle Analyticsdata analysisadvertising copywritingcampaign performance optimizationproject management
Soft Skills
leadershipcollaborationanalytical skillscreativitycommunication