Director

• Actively manage and oversee key account campaigns including media planning, campaign execution, and ongoing optimizations
• Project manage all incoming and outgoing requests to ensure all information is provided and accurate for the Ad Operations team to execute
• Oversee detailed elements of the project, including tracking metrics, identifying any issues that may negatively impact performance, and making adjustments.
• Oversee multi-million dollar paid media budget effectively; ensure brand awareness across all digital and social media channels to achieve client KPIs within scope and budget
• Analyze performance data to identify trends, measure campaign effectiveness, and partner with Client Services to implement improvements
• Ensure successful planning, execution, and optimization of digital media campaigns to drive optimal effectiveness based on clients’ needs. This involves leveraging channels, including paid search, paid social, CTV, and programmatic
• Works between departments to ensure collaboration and effective communication for the Ad Operations team
• Manage a campaign management team
• Establish clear roles and expectations for the Ad Ops team
• Play an active role in driving collaboration, communication, and best practice sharing across the organization
• Recruit, train, and mentor new team members
• Keep up with industry trends and best practices
• Follow established work rules, policies, and procedures

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