Spreedly

Product Marketing Manager

Spreedly

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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About the role

  • Lead the end-to-end execution of product launches, defining goals, target audiences, and success metrics.
  • Act as the primary translator between the Product team and GTM functions, distilling technical roadmaps into consumable content.
  • Create strategic tools, including competitive battle cards, sales decks, and ROI calculators, to drive ARR and bookings.
  • Conduct competitive positioning research and buyer persona (ICP) analysis to influence the product roadmap, understand customer needs, pain points, and why we win or lose deals.
  • Partner with the Senior Content Strategist to ensure external content is technically accurate and strategically aligned.
  • Act as the expert on our buyers (ICPs) and competitors, providing actionable insights to influence the product roadmap.

Requirements

  • 5+ years in B2B Product Marketing; B2B SaaS experience is required.
  • Demonstrated success in bringing products to market with measurable impacts on revenue and adoption.
  • Proven ability to have deep technical conversations with Product personas and simplify complex ideas.
  • Strong analytical skills with the ability to interpret market trends and competitive landscapes.
  • Exceptional skills in defining core messaging and positioning; highly collaborative and open to feedback.
  • Experience working cross-functionally with Sales, Product, and Marketing teams.
  • Resourceful, agile, and curious; able to find information independently in a fast-paced environment.
  • Experience in fintech or payments industry
  • Demonstrated impact on lead generation or sales enablement
Benefits
  • Competitive salary + Equity
  • Outstanding Medical and Dental benefits, including 100% employer-paid options
  • Company-paid Life and Disability insurance
  • Optional vision and supplemental insurance options, and various Flexible Spending Accounts (FSA)
  • Open Paid Time Off policy + 12 weeks of paid leave for new parents
  • Matching 401(k) plan (5% up to $5,000 yearly)
  • $1,000 annual professional development stipend
  • Monthly home working/digital lifestyle stipend, new MacBook, and one-time accessory reimbursement
  • Access to company-paid professional coaching service
  • Visits to HQ in Durham, North Carolina for remote employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B Product MarketingB2B SaaScompetitive positioning researchbuyer persona analysiscore messagingsales enablementlead generationROI calculatorsproduct launchesmarket trends analysis
Soft Skills
analytical skillscollaborativeopen to feedbackresourcefulagilecuriouscommunicationsimplifying complex ideascross-functional teamworkcustomer insights