Product Marketing Manager
Spreedly
full-time
Posted on:
Location Type: Hybrid
Location: Montreal • Canada
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About the role
- Lead the end-to-end execution of product launches, defining goals, target audiences, and success metrics.
- Act as the primary translator between the Product team and GTM functions, distilling technical roadmaps into consumable content.
- Create strategic tools, including competitive battle cards, sales decks, and ROI calculators, to drive ARR and bookings.
- Conduct competitive positioning research and buyer persona (ICP) analysis to influence the product roadmap, understand customer needs, pain points, and why we win or lose deals.
- Partner with the Senior Content Strategist to ensure external content is technically accurate and strategically aligned.
- Act as the expert on our buyers (ICPs) and competitors, providing actionable insights to influence the product roadmap.
Requirements
- 5+ years in B2B Product Marketing; B2B SaaS experience is required.
- Demonstrated success in bringing products to market with measurable impacts on revenue and adoption.
- Proven ability to have deep technical conversations with Product personas and simplify complex ideas.
- Strong analytical skills with the ability to interpret market trends and competitive landscapes.
- Exceptional skills in defining core messaging and positioning; highly collaborative and open to feedback.
- Experience working cross-functionally with Sales, Product, and Marketing teams.
- Resourceful, agile, and curious; able to find information independently in a fast-paced environment.
- Experience in fintech or payments industry
- Demonstrated impact on lead generation or sales enablement
Benefits
- Competitive salary + Equity
- Group Life Insurance and Disability Coverage
- Medical, Vision, and Dental coverage
- Pension contribution
- Open Paid Time Off policy
- Monthly home working/digital lifestyle stipend, new MacBook, and one-time accessory reimbursement
- $1,000 professional development stipend
- Access to company-paid professional coaching service
- Visits to HQ in Durham, North Carolina for remote employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B Product MarketingB2B SaaScompetitive positioning researchbuyer persona analysiscore messagingsales enablementlead generationROI calculatorsproduct launchesmarket trends analysis
Soft skills
analytical skillscollaborativeopen to feedbackresourcefulagilecuriouscommunicationsimplifying complex ideascross-functional teamworkcustomer insights