Spotify

Product Marketing Manager – Platform

Spotify

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Act as the voice of the advertiser for Spotify Ads Manager, collecting and distilling feedback on booking and editing flows, account management tools, billing systems, and support resources
  • Develop and execute go-to-market strategies for enhancements across campaign creation, account management, billing & payments, and new market launches
  • Define positioning and value propositions for new Ads Manager capabilities
  • Lead cross-functional launches that drive adoption and revenue impact
  • Produce product adoption and funnel performance analyses to identify friction points in booking, editing, payments, and account setup; and recommend growth initiatives
  • Serve as the subject matter expert on the end-to-end self-serve advertiser journey, internally and externally
  • Partner with cross-functional stakeholders to evolve our Help Centre, ensuring advertisers clearly understand how to use Ads Manager
  • Commercialize the Ads Manager roadmap, acting as a key stakeholder for Sales, Operations, Finance, Partnerships and Legal teams

Requirements

  • 5+ years of strategic product marketing experience with strong expertise in go-to-market strategy, ideally within self-serve platforms, SaaS, or advertising technology
  • Experience working on user flows, onboarding, billing systems, or account management tools and understand how UX impacts revenue and retention
  • BA or BS degree; MBA or quantitative graduate degree a plus but not required
  • Experience using data and insights to inform product positioning, funnel optimization, GTM strategy as well as evaluating launch performance
  • Process oriented and have the ability to manage timelines and deliverables across key stakeholders
  • Empathetic to customer needs and can collate feedback to make strategic business recommendations
  • Track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
  • Deep understanding of the digital advertising industry, particularly with a passion for audio and video
  • Can explain the value of highly technical concepts in human, relatable and compelling language.
Benefits
  • Flexibility to work where you work best!
  • Operates within UK time zone for collaboration.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategyproduct marketinguser flowsbilling systemsaccount management toolsfunnel optimizationdata analysisproduct positioningcampaign creationperformance analysis
Soft Skills
empatheticcollaborationprocess orientedstrategic recommendationscommunicationtimeline managementcustomer feedbackcross-functional teamworkadaptabilityproblem-solving
Certifications
BA degreeBS degreeMBAquantitative graduate degree