Spotify

Product Marketing Manager – Targeting, Brand Safety

Spotify

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $91,533 - $130,761 per year

About the role

  • Drive product and feature development for Spotify’s audience targeting and brand safety solutions, using market insights to help R&D teams prioritize the most impactful work.
  • Develop a deep understanding of advertiser needs, customer segments, and industry trends related to targeting, suitability, and brand protection.
  • Own product positioning and messaging that clearly articulates Spotify’s value in targeting and brand-safe advertising environments, and differentiates us in the market.
  • Lead global go-to-market launches in partnership with product, engineering, sales, marketing, PR, partnerships, and operations.
  • Support product adoption and growth through sales enablement, market expansion strategies, and thought leadership.
  • Gather and synthesize customer feedback to inform product roadmaps, messaging, and marketing strategy.
  • Act as a subject-matter expert internally on targeting and brand safety, enabling teams across the business to confidently represent Spotify’s solutions.

Requirements

  • 5+ years of experience in the digital advertising industry, with strong expertise in targeting, audience solutions, brand safety, and suitability. Product marketing experience preferred.
  • You have a BA/BS degree or equivalent; master’s degree a plus.
  • You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales.
  • You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
  • You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions.
  • You have experience working globally and are empathetic to customer needs
  • You have experience launching cross-functional go-to-market launches
  • You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
  • You can explain the value of highly technical concepts in human, relatable, and compelling language.
  • You have experience presenting to large industry groups and meeting with senior external stakeholders.
Benefits
  • health insurance
  • six month paid parental leave
  • 401(k) retirement plan
  • monthly meal allowance
  • 23 paid days off
  • 13 paid flexible holidays
  • paid sick leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital advertisingtargetingaudience solutionsbrand safetyproduct marketingcustomer researchdata analysisgo-to-market strategyproduct positioningmarket insights
Soft Skills
leadershipinfluencingcollaborationempathycommunicationstrategic thinkingcustomer-centricitypresentation skillssynthesis of feedbackthought leadership
Certifications
BA/BS degreemaster's degree