FIU Manager – Model & Analytics
SouthState Bank
Email Life Cycle Manager
SpotHopper
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $120,000 per year
Job Level
Mid-LevelSenior
About the role
- Own the full lifecycle email program — from acquisition through retention — with a focus on re-engagement, conversion, and customer education
- Build, test, and optimize email campaigns, including triggered workflows, drip sequences, and monthly customer newsletters
- Develop audience segmentation strategies that align with lifecycle stages and SpotHopper’s Ideal Customer Profile (ICP)
- Create and manage lead nurturing programs that move prospects down the funnel
- Analyze performance metrics (CTR, open rates, conversion, churn, etc.) and use insights to improve campaign effectiveness
- Partner with Sales, Customer Success, and Product teams to identify content gaps and deliver the right messages at the right time
- Maintain a clean, organized database of contacts, ensuring proper tagging, compliance, and segmentation practices
- Collaborate with designers and writers to develop email templates and content that reflect SpotHopper’s evolving brand voice
Requirements
- 3–5 years of hands-on email marketing experience, ideally in B2B SaaS or a high-growth startup environment
- Deep knowledge of HubSpot — including list management, email automation, lead scoring, and performance tracking
- Analytical mindset and comfort working with campaign data to inform strategy
- Familiarity with customer journey mapping, lead lifecycle stages, and behavioral triggers
- Self-starter attitude with the ability to take a campaign from idea to launch without a large team
- A passion for creating useful, clear, and well-timed communications that drive action.
Benefits
- Competitive salary
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingaudience segmentationcampaign analysislead nurturingemail automationperformance trackingcustomer journey mappingdrip sequencestriggered workflowsconversion optimization
Soft skills
analytical mindsetself-startercollaborationcommunicationcreativityproblem-solvingattention to detailorganizational skillsstrategic thinkingadaptability
