Sporty Group

Product Manager

• Owning the product strategy and roadmap for SportyBet Brazil, aligned with company growth and revenue goals
• Identifying, prioritizing, and executing high-impact growth opportunities across acquisition, activation, retention, and monetization
• Leading continuous product discovery through customer research, data analysis, experimentation, and market insight
• Developing a deep understanding of Brazilian user behavior, local sports culture, payments, and regulatory constraints
• Partnering closely with engineering and design teams to deliver high-quality, scalable solutions with speed and rigor
• Ensuring products are compliant while remaining competitive
• Defining, tracking, and optimizing key metrics (OKRs, funnels, cohorts, LTV, retention, conversion)
• Collaborating with marketing, compliance, operations, and leadership on go-to-market strategies and product positioning

• Aligning product development goals and initiatives to company OKRs
• Evaluating new opportunities to ensure that what gets developed and delivered to our customers is the right product, and is both usable and desirable. You are expected to direct customer research and analysis initiatives to gain a deep understanding of customers needs, pain points, and behaviors and use this knowledge to create compelling business cases that demonstrate the value of your proposed product recommendations
• Growing and maintaining an understanding of our competitive landscape through regular research and analysis. You are expected to keep abreast of new policies, regulatory changes, as well as analyzing market trends, competitors, and industry developments to identify opportunities for growth and innovation
• Defining and communicating the product roadmap. You will be responsible for providing clear vision, strategy and regular updates on the plans and progress of your product initiatives to key business stakeholders. You are also expected to unite with your engineering and design teams, actively engaging them in understanding and contributing to the customer and business problems that we aim to solve, and prioritising a product backlog for them to work from
• Collaborating with your engineering teams to translate product opportunities into clear, specific, and measurable requirements to ensure the timely delivery of high-quality working software. You are expected to prioritise a product backlog for them to work from, and to maintain a strong understanding of the technology and engineering process, ensuring that the final product meets the needs of the customer or business before its release
• Building and maintaining strong relationships with our Delivery Managers, Tech Leads and Product Managers to effectively coordinate dependencies between tasks, development teams or projects
• Collaborating with internal teams, specifically the marketing team, to develop comprehensive go-to-market plans and product positioning. You are expected to identify target customer segments and support the marketing team on developing messaging that positions the product in the minds of the target customer
• Defining and tracking key metrics to measure product performance and success. You are expected to continuously monitor and analyze your product and customer feedback, making necessary adjustments to the product as needed
• Providing training and mentorship to new and current team members on your areas of expertise and responsibility

EU Product Manager

Implementation Specialist

• Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions.
• Analyse campaign performance data and provide insights to improve campaign effectiveness.
• Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.
• Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations.
• Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement.
• Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data.
• Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates.
• Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels.
• Train internal teams on the effective use of GTM and GA4 for their day-to-day operations.
• Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards.
• Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues.

Analytics Implementation Consultant

Performance Marketing

• Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap
• Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets
• Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution
• Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions
• Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers
• Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans
• Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions

Performance Marketing Lead – African Markets

Project Manager

• Build project plans that ensure maximum utilisation of the team for impact
• Partner with Product to translate their ‘Why?’ into a ‘What? Who? How? and ‘When’ in a cohesive plan
• Where initiatives span multiple internal teams, the Project Manager leads cross-team collaboration, driving alignment and ensuring coordination
• Coordinates the deliverables from external partners as necessary
• Ticket creation and management in support of the roadmap
• Project-level resource assignment and scheduling
• Holds the team to a high bar, creating a culture of constant improvement. In areas such as ETA accuracy and code quality, the Project Manager identifies and drives process improvements
• Provide on-demand, accurate status to stakeholders
• Run all team ceremonies and meetings
• Drive resolution of production issues
• Have a keen attention to detail and be proud of their product

Financial Crime

• Review daily alerts from monitoring tools and identify potentially suspicious activity.
• Conduct sanctions, PEP, adverse media, and watchlist screening during onboarding and ongoing reviews.
• Perform ad-hoc screening where required.
• Escalate positive or unusual alerts to the AML Specialist or MLRO.
• Assist in investigating unusual or high-risk transactional behaviour.
• Assess customer activity against expected profiles and risk indicators.
• Document findings clearly within defined SLAs.
• Conduct CDD checks for onboarding and ongoing monitoring.
• Support EDD reviews for high-risk customers, including source-of-funds assessment.
• Collect and reconcile supporting documentation.
• Assist with regulatory reporting to the Financial Intelligent Centre (FIC).
• Maintain accurate case files and documentation for regulatory examination.
• Ensure investigation files and records are retained in an audit-ready manner.
• Maintain logs aligned with five-year statutory retention requirements.
• Identify process gaps and propose improvements.
• Support updates to AML procedures and workflows.
• Remain informed about AML risks and regulatory guidance.

Junior AML Analyst

Data Scientist

• Utilize advanced algorithms and data mining techniques to build personalized recommendation systems, optimizing product and service recommendations to enhance user experience and improve business conversion rates.
• Develop and productionize ML/AI systems across multiple domains — including search ranking, recommendation, and content intelligence — that directly impact user growth and business outcomes.

Data Scientist – Europe, Asia

Account Manager

• Identify, negotiate, and manage marketing partnerships across Africa & LATAM
• Optimize WhatsApp, SMS, and email performance (delivery, open, CTR, cost)
• Align communications with marketing, product, and lifecycle campaigns
• Work closely with Marketing, Prod and Ops for localization of messaging, creatives, and campaigns per market
• Plan and track regional activations and partnerships - including but not limited to strategic billboards, payment partnership campaigns, affiliate marketing etc
• Measure ROI and performance across owned and partner channels
• Onboard new communication channel partners, and manage existing Bulk SMS, email, and communication partners for cost optimization

Business Development Manager – Communications, Growth Partnerships

Business Development Rep

• Lead Media Partnerships: Identify, negotiate, and secure media partnerships to drive business growth. This includes exploring new opportunities and cultivating relationships that align with our strategic and media objectives.
• Manage the creation and execution of compelling promotions and campaigns that enhance user engagement and loyalty.
• Oversee brand messaging and ensure consistent tone of voice across all marketing assets and channels.
• Relationship Management: Build and maintain strong relationships with key providers, including payment and gaming providers, KYC (Know Your Customer) solution vendors, and other stakeholders to secure advantageous terms and agreements.
• Agency Collaboration: Develop and maintain relationships with media agencies to execute both online and offline marketing campaigns effectively, ensuring alignment with business objectives.
• Campaign Performance Analysis: Collaborate with Performance Marketing, Business Intelligence (BI), and Product teams to monitor and analyse the performance of marketing campaigns. Provide recommendations for optimising ongoing and future campaigns.
• Internal Communication: Coordinate with Marketing, Product, and Social Media teams to ensure that upcoming campaigns are well-communicated and aligned with overall business strategies.
• Cross-functional Collaboration: Work closely with cross-functional teams to ensure business strategies are informed by the latest market trends and opportunities, and that these strategies are effectively executed
• Operational Support: Assist the management team with day-to-day operations, including research, analysis, and planning to support growth strategies and business development efforts
• Create and implement multi-channel marketing strategies to attract and retain sportsbook and casino players