Spinnaker Support

Performance Marketing

• Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM
• Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume
• Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies
• Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals
• Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs
• Maintain data hygiene and lead routing integrity across Pardot and Salesforce
• Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting
• Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI
• Build dashboards that give marketing and sales leadership clear visibility into what's working
• Use data to make proactive optimization decisions -- not just post-mortems
• Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage
• Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels
• Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy

Demand Generation Manager

• Define and own Spinnaker Support's global demand generation strategy
• Build and continuously optimize a multi-channel demand gen program
• Serve as the senior marketing leader responsible for pipeline contribution
• Translate business objectives into quarterly and annual demand gen roadmaps
• Lead, mentor, and grow a small team of Demand Generation Managers
• Own and manage the global demand generation budget
• Oversee ABM strategy targeting enterprise accounts
• Maintain alignment between Pardot and Salesforce CRM
• Own global demand gen reporting and build necessary dashboards

Demand Generation Manager

Director, Demand Generation