Demand Generation Manager

Spinnaker Support

Demand Generation Manager at Spinnaker Support driving B2B pipeline through multi-channel marketing programs. Collaborating with sales and creative teams to generate measurable pipeline and optimize campaigns.

Posted 7/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $125,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM
Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume
Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies
Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals
Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs
Maintain data hygiene and lead routing integrity across Pardot and Salesforce
Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting
Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI
Build dashboards that give marketing and sales leadership clear visibility into what's working
Use data to make proactive optimization decisions -- not just post-mortems
Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage
Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels
Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy

Requirements

What you’ll need

5+ years of B2B demand generation or growth marketing experience, ideally within enterprise technology, SaaS, or IT services
Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardot and expect a reasonable ramp
Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting
Proven track record of building programs that generate measurable pipeline, not just lead volume
Strong analytical skills -- comfortable building reports, interpreting funnel data, and presenting insights to senior leaders
Experience running ABM programs targeting enterprise accounts
Excellent cross-functional communication and project management skills.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Spinnaker Support Website LinkedIn All Job Openings 201 - 500 employees 🏢 Enterprise 🔐 Security ☁️ SaaS Enterprise
Security
SaaS Spinnaker Support is a leading provider of third-party support services for enterprise software. It specializes in offering personalized support, managed services, consulting, and security solutions to optimize enterprise software ecosystems. Spinnaker Support empowers organizations by reducing support costs by more than 50% and enhancing their security posture. The company supports a wide range of software, including Oracle, SAP, Salesforce, Microsoft, and JD Edwards products, and offers services such as proactive security protection and AI tools for rapid issue resolution. Their comprehensive support allows clients to break free from the constraints imposed by software vendors, extending the life of their current systems while enabling digital transformation on their terms. Demand Generation Manager Job not on LinkedIn 🔥 3 minutes ago 🇺🇸 United States – Remote 💵 $115k - $125k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM
Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume
Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies
Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals
Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs
Maintain data hygiene and lead routing integrity across Pardot and Salesforce
Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting
Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI
Build dashboards that give marketing and sales leadership clear visibility into what's working
Use data to make proactive optimization decisions -- not just post-mortems
Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage
Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels
Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy 🎯 Requirements
5+ years of B2B demand generation or growth marketing experience, ideally within enterprise technology, SaaS, or IT services
Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardot and expect a reasonable ramp
Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting
Proven track record of building programs that generate measurable pipeline, not just lead volume
Strong analytical skills -- comfortable building reports, interpreting funnel data, and presenting insights to senior leaders
Experience running ABM programs targeting enterprise accounts
Excellent cross-functional communication and project management skills. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Performance Marketing Manager 🔥 3 minutes ago A&A Associate 201 - 500 🤝 B2B 💸 Finance 🏢 Enterprise Website LinkedIn All Job Openings Performance Marketing Manager leading the Growth Department's paid media initiatives and overseeing external agencies. Managing budgets, implementing HubSpot, and optimizing marketing strategies for growth. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Senior Manager, Paid Media 🔥 26 minutes ago Sanity.io 51 - 200 ☁️ SaaS 🛍️ eCommerce 📱 Media Website LinkedIn All Job Openings Senior Manager, Paid Media at Sanity.io building and leading a paid media strategy with a $5M+ budget. Managing a team and driving full-funnel marketing programs across various social platforms. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 📈 Performance Marketing Multi-Channel Campaign Manager 🔥 36 minutes ago CONMED Corporation 1001 - 5000 ⚕️ Healthcare Insurance Website LinkedIn All Job Openings Multi-Channel Campaign Manager at CONMED managing integrated marketing campaigns across digital and offline channels. Leading execution, coordination, and performance management for impactful campaigns. 🇺🇸 United States – Remote 💵 $85k - $148k / year 💰 Post-IPO Debt on 2022-05 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor Performance Marketing Manager 🔥 1 hour ago Sundae 51 - 200 🏠 Real Estate 🏪 Marketplace 👥 B2C Website LinkedIn All Job Openings Performance Marketing Manager handling lead generation through paid and offline channels for Sundae. Managing campaigns with a focus on Google PPC, Meta, Direct Mail, and CTV. 🇺🇸 United States – Remote 💵 $110k - $125k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor Performance Marketing Manager – Social 🔥 2 hours ago Suited Connector 51 - 200 Website LinkedIn All Job Openings Performance Marketing Manager crafting and optimizing paid social campaigns for the O&O Media Buying Team. Leveraging data-driven insights to enhance performance and achieve business objectives. 🇺🇸 United States – Remote 💵 $65k - $90k / year 💰 Private Equity Round on 2021-12 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

Multi-Channel Demand GenerationCampaign ExecutionLead ManagementData HygieneAttribution ModelsPerformance ReportingFunnel Data InterpretationPipeline Contribution AnalysisSegmentationNurture Workflows

Soft Skills

Cross-Functional CommunicationProject Management