Director, Demand Generation

Spinnaker Support

Director of Demand Generation leading global demand generation strategy for Spinnaker Support. Overseeing budget, team development, and pipeline contribution across enterprise markets.

Posted 6/15/2026full-timeRemote • Colorado • 🇺🇸 United StatesLead💰 $180,000 - $190,000 per yearWebsite

Tech Stack

Tools & technologies

Spinnaker

About the role

Key responsibilities & impact

Define and own Spinnaker Support's global demand generation strategy
Build and continuously optimize a multi-channel demand gen program
Serve as the senior marketing leader responsible for pipeline contribution
Translate business objectives into quarterly and annual demand gen roadmaps
Lead, mentor, and grow a small team of Demand Generation Managers
Own and manage the global demand generation budget
Oversee ABM strategy targeting enterprise accounts
Maintain alignment between Pardot and Salesforce CRM
Own global demand gen reporting and build necessary dashboards

Requirements

What you’ll need

8+ years of B2B demand generation or growth marketing experience
Demonstrated success building and scaling demand generation programs in enterprise technology, SaaS, or IT services
Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent)
Deep proficiency in Salesforce CRM for pipeline tracking, campaign attribution, and revenue reporting
Proven experience owning a marketing budget and making data-driven spend decisions
Track record of driving measurable, attributable pipeline
Strong ABM experience targeting enterprise accounts, including account tiering, intent data, and multi-threaded engagement strategies
Excellent leadership, communication, and cross-functional collaboration skills.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingmarketing automationpipeline trackingcampaign attributionrevenue reportingaccount-based marketing (ABM)data-driven decision makingmulti-channel marketingenterprise technology

Soft Skills

leadershipcommunicationcross-functional collaborationmentoringstrategic planningteam managementoptimizationbudget managementreportingalignment