Spectrio

Marketing

• Lead development and execution of strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth
• Collaborate with executive and business teams to uncover insights and shape marketing and branding strategies for existing and new products
• Develop comprehensive marketing strategies aligned with short- and long-term business goals
• Identify and pursue opportunities for market expansion, revenue generation, and brand differentiation
• Analyze market research, forecasts, competitive landscape, and consumer trends and translate insights into actionable strategies
• Oversee execution of integrated marketing campaigns across digital, content, print, SEO, social media, PR, and event channels
• Manage development of compelling content and creative assets to communicate brand value across touchpoints
• Lead creation and implementation of go-to-market strategies, product positioning, and promotional campaigns
• Evaluate campaign performance through KPIs, reporting, and optimization for improved ROI and customer engagement
• Build and grow a results-driven marketing team; conduct regular team meetings and performance check-ins; provide leadership, training, and support
• Develop and manage the annual marketing budget; forecast and report on marketing spend, P&L projections, and campaign ROI
• Serve as marketing liaison to internal stakeholders and represent company at conventions, conferences, and trade shows
• Build and maintain relationships with media, PR contacts, and strategic partners to amplify brand visibility

Vice President of Marketing

Account Manager

• Lead, manage and inspire the post-installation support and service phase of client relationships and sales opportunity/revenue generation
• Partner and collaborate with dealer principals, general managers and dealership contacts to develop campaigns consistent with dealership marketing plans
• Remain current and knowledgeable on all Spectrio products and services and understand competitive climate
• Meet with, educate and advise dealer principals and/or general managers on digital engagement platform best practices
• Modify and ensure playlists are current and targeted to dealership goals, traffic patterns, dwell times, customer demographics
• Measure, report and communicate on dealer satisfaction’s impact on client retention and renewals
• Collaborate with the Spectrio Production Department to create and network digital assets and optimize user experience
• Evaluate client experience and utilization across multiple channels for best practice sharing
• Act as liaison between internal Spectrio departments and clients; launch and train on product initiatives
• Inspect and report on installed equipment at regular intervals and report technical/content issues and resolutions
• Prospect new opportunities, schedule sales presentations with decision makers, identify up-sell opportunities and assist with client follow-up
• Meet and/or exceed designated KPIs monthly and develop effective client contact travel schedules

Regional Account Manager

• Position is based in NORTH California: (San Francisco County, Santa Clara County and Sacramento County) . It is FLEX remote where you will work from home while traveling to Dealership locations.
• Lead, manage and inspire the post-installation support and service phase of the client relationship and sales opportunity/revenue generation efforts with Spectrio clients and prospects
• Partner and collaborate with dealer principals, general managers and dealership contacts to develop campaigns consistent with the overall dealership marketing plan
• Remain current and knowledgeable on all Spectrio products and services
• Understand competitive climate of similar Spectrio products and services
• Consistently meet with, educate and advise dealer principals and/or general managers on digital engagement platform best practices with consistent direct interface
• Modify and ensure playlists are current and targeted to the dealerships’ goals, traffic patterns, dwell times, customer demographics, etc.
• Measure, report and communicate on dealer satisfaction’s impact on client retention and renewals
• Collaborate with the Spectrio Production Department to create and network digital assets and optimize user experience
• Evaluate client experience and utilization across multiple channels for best practice sharing
• Provide consistent feedback and perspective to upper management on competitive landscape
• Act as a liaison between internal Spectrio client interacting departments and Spectrio client base
• Launch and train on all product initiatives for new and qualified dealers
• Inspect and report on installed equipment at regular intervals – TV screens, rack, media players, etc.
• Report all technical and/or content issues through proper channels, communicate resolution to dealer principal, general manager and/or point-of-contact and ensure thorough follow-up to client satisfaction
• Meet and/or exceed all designated key performance indicators on a monthly basis
• Develop and plan proficient, effective and value-added client contact travel schedules
• Adhere to all Spectrio branding and image guidelines, especially as it pertains to client collaboration
• Prospect new opportunities to turn over to RSMs
• Determine sales prospect needs assessment, communicate value propositions and present Spectrio portfolio of products and services
• Successfully schedule sales presentations with “A” level decision makers in automotive or advertising environments
• Identify up-sell opportunities and submit appropriate documents for implementation
• Solicit referrals and testimonials from existing, satisfied clients
• Assist with client follow-up on meetings, proposals, adjustments to proposals, collection of tailored information and CRM data entry
• Work efficiently and productively in an independent role
• Meet, or exceed, Spectrio Sales Standards of Excellence (SOE)