SPARK Schools

Digital Marketing and Web Development Specialist

SPARK Schools

full-time

Posted on:

Origin:  • 🇿🇦 South Africa

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Job Level

Mid-LevelSenior

Tech Stack

JavaScriptSpark

About the role

  • Design and implement a short, medium and long-term digital marketing roadmap aligned to brand strategy and business goals.
  • Manage and optimize the organisation's digital assets, including company websites and virtual tour platforms.
  • Troubleshoot and resolve bugs on web platforms in a timely manner.
  • Oversee and evaluate the work of digital marketing agencies, ensuring quality control and adherence to SPARK's standards.
  • Identify, track, and resolve all digital issues across SPARK Schools’ digital assets—including websites, landing pages, digital campaigns, and tracking tools—to ensure optimal performance and a seamless user experience.
  • Lead the development, implementation, and reporting of all PPC and SEO campaigns across platforms such as Google Ads, Facebook, LinkedIn, and YouTube.
  • Continuously optimise campaigns for cost-efficiency and conversion, including through A/B testing and data analysis.
  • Maintain an active list of SEO keywords and ensure implementation across relevant assets.
  • Build and manage Power BI dashboards to track performance across all digital marketing channels.
  • Generate and optimize digital marketing campaigns to meet monthly, quarterly, and annual lead targets.
  • Collaborate with the enrolment and brand teams to improve lead quality and conversion.
  • Analyse digital lead performance and deliver actionable insights to improve enrolment funnel performance.
  • Maintain and update all SPARK Schools web assets to reflect current content, campaigns, and branding.
  • Ensure high performance, mobile responsiveness, and SEO best practices are consistently applied.
  • Manage the upload and maintenance of virtual reality tours of schools and liaise with suppliers to ensure updates are produced as needed.
  • Analyse and report on website and campaign performance on a weekly, monthly, quarterly, and annual basis.
  • Identify trends and insights, and optimize spend and performance based on the data.
  • Recommend new digital tools, technologies, and best practices that could improve digital performance.
  • Conduct regular competitor analysis and track emerging digital marketing trends.
  • Ensure SPARK Schools remains a digital leader in the education sector.

Requirements

  • Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
  • Digital marketing certifications (e.g., Google Ads, Meta/Facebook, SEO) are advantageous.
  • 3–5 years of experience in digital marketing and/or web development.
  • Proven experience managing PPC campaigns, SEO strategies, and digital analytics tools.
  • Proficient in Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, YouTube Ads.
  • Proficient in HTML, CSS, JavaScript.
  • Proficient in Power BI or similar data visualisation tools.
  • Ability to leverage data analytics tools—including Microsoft Excel, Google Analytics, and Power BI—to track campaign performance, monitor key metrics, and generate actionable insights.
  • Operational excellence and ability to prioritise competing projects.
  • Data-driven decision-making and a strong understanding of ROI.
  • Excellent analytical and technical problem-solving skills.
  • Quick learning and adaptability in a fast-paced environment.
  • Strong collaboration skills across departments and with external partners.
  • Excellent communication—clear, concise, and tailored for digital platforms.
  • Strategic thinker with a hands-on approach to execution.
  • Strong project management and organisational ability.