Rentokil Initial

Senior Digital Marketing Analyst

Rentokil Initial

full-time

Posted on:

Location Type: Hybrid

Location: Claremont • 🇿🇦 South Africa

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Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Monitor, analyse, and report on the performance of all digital marketing campaigns across various channels (e.g., SEO, PPC, Social Media, Email, Display, Affiliates).
  • Identify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
  • Develop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders.
  • Conduct in-depth audience segmentation analysis to inform targeted marketing strategies.
  • Perform A/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
  • Analyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.
  • Work closely with channel managers to interpret data and translate insights into practical campaign adjustments.
  • Design, build, and deploy complex, multi-stage email marketing workflows within Adobe Campaign.
  • Configure and manage customer segmentation within Adobe Campaign to ensure highly targeted email sends.
  • Develop and execute A/B tests within email campaigns to optimise subject lines, content, send times, and calls-to-action.
  • Monitor email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide detailed analysis and recommendations for improvement.
  • Troubleshoot and resolve any issues related to email campaign delivery or data integration within Adobe Campaign.
  • Ensure compliance with POPIA and other relevant data privacy regulations in all email marketing activities.
  • Collaborate with content creators and designers to ensure email assets are correctly integrated into workflows.
  • Own the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.
  • Ensure accuracy and consistency of data across all digital marketing reports.
  • Present clear, concise, and actionable insights to marketing leadership and wider business teams.
  • Develop bespoke reports and ad-hoc analysis as required to support business objectives.
  • Stay up-to-date with industry trends, best practices, and new technologies in digital marketing analytics and marketing automation.
  • Using the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx.
  • Support the Marketing Specialist to update and improve content using content briefs - as and when necessary.

Requirements

  • Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
  • Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably within Adobe Campaign).
  • Strong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
  • Experience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, social media analytics platforms).
  • Excellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful conclusions.
  • Proficient in Excel/Google Sheets and PowerPoint/Google Slides for data manipulation, analysis, and professional reporting/presentations.
  • Familiarity with A/B testing methodologies and tools.
  • Understanding of key digital marketing channels and their associated metrics (SEO, PPC, Social Media, Email).
  • Strong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.
  • Proactive, self-motivated, and able to work independently as well as part of a team.
  • Familiarity with POPIA and data privacy best practices.
  • Desirable (but not essential):
  • Experience with other marketing automation platforms.
  • Familiarity with Email Deliverability requirements.
  • SQL skills for data extraction and analysis.
  • Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
  • Understanding of attribution models.
  • Matric (Grade 12)
  • Bachelor’s degree in Marketing, Advertising, or a related field
  • Project Management Skills
  • Complete knowledge of the latest digital marketing trends and techniques
  • Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably with Adobe Campaign)
Benefits
  • Competitive Salary.
  • Company contribution to Medical Aid and Pension / Provident Fund
  • Opportunity for Growth and Development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketing analyticsemail marketing workflowsA/B testingdata analysisweb analyticscustomer segmentationdata visualizationSQLExcelGoogle Analytics 4
Soft skills
analytical skillscommunication skillspresentation skillsproactiveself-motivatedteamworkproblem-solvingattention to detailadaptabilitytime management
Certifications
Bachelor’s degree in MarketingMatric (Grade 12)