SPARK Schools

Business Analyst

• **Purpose of the Role**
• The Commercial Data & Insights Analyst is responsible for providing real-time commercial, operational and customer insights across the full parent lifecycle - from lead generation and enrolment through to collections, retention and customer experience.
• The role exists to improve decision-making, operational visibility and commercial performance by transforming fragmented operational data into actionable insights that support enrollment growth, collections performance, utilisation, customer experience and profitability across the network.
• The analyst will support Sales, Marketing, Finance, Schools and Collections through advanced reporting, dashboard development, customer insight analysis and performance deep dives that identify operational risks, trends and improvement opportunities.
• ****Reports To:** Head of Sales and Collections
• **Responsibilities:**
• **Sales & Enrolment Analytics**
• - Build and manage daily, weekly and monthly enrolment dashboards.
• - Track the full lead-to-enrolment funnel across all stages.
• - Identify fallout and friction points within the enrollment journey.
• - Monitor lead quality, conversion rates and sales productivity.
• - Analyse campaign performance across digital channels.
• - Track school utilization, enrolment growth and attrition trends.
• - Monitor new school ramp-up performance and capacity risk.
• - Provide insights impacting revenue growth, utilization and EBITDA performance.
• **Collections & Revenue Analytics**
• - Produce real-time collections and cash flow reporting.
• - Build debt aging and arrears analysis (30/60/90/180+ days).
• - Track collection rate vs cash rate performance.
• - Monitor parent payment behaviour and collections trends.
• - Identify high-risk arrears accounts and recovery priorities.
• - Analyze school-level collections performance and shortfalls.
• - Track payment arrangements, promises to pay and recovery campaigns.
• - Improve visibility into payment allocation accuracy and bad debt exposure.
• **Customer Experience & Insights**
• - Design and manage customer experience reporting across all parent touchpoints.
• - Analyse customer surveys, feedback and parent sentiment trends.
• - Identify recurring customer pain points across enrolment, billing, collections and communication processes.
• - Produce customer insight reports for operational and leadership teams.
• - Track customer satisfaction, engagement and service experience metrics.
• - Provide actionable recommendations to improve parent experience and retention.
• - Monitor communication effectiveness and customer response trends
• **Performance Deep Dives & Business Intelligence**
• - Conduct operational deep dives to identify root causes impacting performance.
• - Analyse large datasets across spreadsheets, Google Sheets and operational systems.
• - Consolidate fragmented operational data into meaningful business insights.
• - Build executive-ready dashboards and automated reporting solutions.
• - Develop BI dashboards and visual reporting for leadership teams.
• - Support strategic decision-making using data trends and forecasting.
• - Identify operational bottlenecks and efficiency improvement opportunities
• **Reporting & Data Management**
• - Build and maintain automated reporting frameworks.
• - Reduce dependency on manual reporting processes.
• - Ensure reporting accuracy, integrity and consistency.
• - Produce executive commercial performance packs and presentations.
• - Provide real-time operational visibility to management teams.
• - Support data governance and reporting standardization initiatives.

Commercial Data and Insights Analyst