Southern Roots Vegan Bakery

Social Media Manager

• *Platform Strategy & Ownership*
• - Own and manage Too Sweet Cakes' presence across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms
• - Develop and execute platform-specific strategies — understanding that what works on TikTok isn't what works on LinkedIn
• - Monitor content performance, surface insights, and translate data into strategic recommendations that move the brand forward
• - Stay ahead of platform algorithm changes, trends, and best practices, adapting our approach proactively rather than reactively
• *Content Creation & Copywriting*
• - Concept, create, and produce engaging content including static posts, carousels, Stories, Reels, and TikToks
• - Write compelling copy across platforms — captions, campaign messaging, community responses — with a consistent brand voice
• - Maintain and execute a content calendar that keeps our posting cadence consistent, timely, and aligned with seasonal campaigns
• - Collaborate with the design and marketing team to bring campaign ideas to life from concept through execution
• *Community Management*
• - Engage authentically with our online community — responding to comments, DMs, and mentions in a way that builds genuine connection
• - Monitor brand sentiment and flag opportunities or concerns as they arise
• - Identify and nurture relationships with local community members, creators, and brand advocates
• *In-Person Presence*
• - Spend time in both our retail and warehouse environments to stay connected to the product and team (minimum 2 days/week in-person)
• - Capture on-site content at retail locations and production spaces as needed

Social Media, Content Manager

Graphics Designer

• Design and produce Instagram Stories, static posts, carousels, and visual editorials aligned with our brand aesthetic and seasonal campaigns
• Concept, shoot, and edit short-form video content including Reels and TikToks
• Maintain brand consistency across all visual outputs — typography, color, tone, and style
• Stay ahead of visual trends on Instagram and TikTok, bringing fresh ideas and formats to the team
• Collaborate with the marketing team to bring campaign ideas to life visually
• Support content calendar execution by delivering assets on time and to spec
• Assist with on-site content capture at retail locations and production/warehouse space as needed

Graphic Designer, Content Creator

• Manage and maintain our presence across multiple social media platforms (Instagram, TikTok, Facebook, LinkedIn, and more)
• Schedule and organize content using our content calendar, keeping posts timely, on-brand, and aligned with seasonal campaigns
• Support the execution of overarching marketing campaigns with an understanding of strategy and brand voice
• Partner with the Marketing Lead to monitor content performance, surface key insights, and contribute to campaign reporting — translating data into clear takeaways that drive strategy forward.
• Engage with our online community — responding to comments, DMs, and fostering genuine connection with our audience
• Stay current on social media trends and bring fresh, relevant ideas to the table
• Spend time in both our retail and warehouse environments to stay connected to the product and team (minimum 2 days/week in-person)

Social Media, Content Manager

Graphic Designer, Content Creator

Social Media, Community Impact Coordinator