Social Media, Content Manager

Southern Roots Vegan Bakery

Social Media & Content Manager managing the online presence of Too Sweet Cakes, a bakery brand. Focusing on content creation, strategy, and community management in a hybrid role.

Posted 5/26/2026full-timePhoenix • Arizona • 🇺🇸 United StatesJuniorMid-Level💰 $23 - $28 per hourWebsite

About the role

Key responsibilities & impact

*Platform Strategy & Ownership*
- Own and manage Too Sweet Cakes' presence across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms
- Develop and execute platform-specific strategies — understanding that what works on TikTok isn't what works on LinkedIn
- Monitor content performance, surface insights, and translate data into strategic recommendations that move the brand forward
- Stay ahead of platform algorithm changes, trends, and best practices, adapting our approach proactively rather than reactively
*Content Creation & Copywriting*
- Concept, create, and produce engaging content including static posts, carousels, Stories, Reels, and TikToks
- Write compelling copy across platforms — captions, campaign messaging, community responses — with a consistent brand voice
- Maintain and execute a content calendar that keeps our posting cadence consistent, timely, and aligned with seasonal campaigns
- Collaborate with the design and marketing team to bring campaign ideas to life from concept through execution
*Community Management*
- Engage authentically with our online community — responding to comments, DMs, and mentions in a way that builds genuine connection
- Monitor brand sentiment and flag opportunities or concerns as they arise
- Identify and nurture relationships with local community members, creators, and brand advocates
*In-Person Presence*
- Spend time in both our retail and warehouse environments to stay connected to the product and team (minimum 2 days/week in-person)
- Capture on-site content at retail locations and production spaces as needed

Requirements

What you’ll need

- 2–4 years of experience in social media management, content creation, or a related marketing role
- Demonstrated experience owning platform strategy — not just scheduling posts, but deciding what to post and why
- Strong copywriting skills with the ability to adapt voice and tone across platforms and audiences
- Proficiency in content creation tools — Canva is a must; Adobe Creative Suite (Photoshop, Premiere Pro, or equivalent) is a strong plus
- Experience creating short-form video content with an understanding of what performs on Instagram and TikTok
- Comfort with social analytics — you know which metrics matter and how to turn numbers into next steps
- Hands-on experience managing multiple platforms simultaneously
- A sharp eye for aesthetics, brand consistency, and visual storytelling
- Self-starter who brings ideas and solutions, not just execution
- Bonus: photography skills, experience with food or lifestyle brands
**Portfolio Requirement**
A portfolio or examples of your work are required to be considered for this role. Please include examples of social media content you've created and managed (posts, Stories, Reels, campaigns), copywriting samples, and any work that demonstrates strategic thinking — not just creative output. Links to live brand accounts you've managed are welcome. Applications without work samples will not be reviewed.

Benefits

Comp & perks

**Compensation & Benefits**
- $23–$28 per hour, commensurate with experience
- Full-time hours
- Benefits eligible — medical, dental, and vision available
- Sick time
- 401(k) — coming soon
**Why You'll Love Working Here**
- **Flexibility:** Hybrid schedule with remote-flexible days outside of your 2 required in-person days
- **Real Impact:** Own the social strategy and voice of a growing, beloved local brand
- **Creative Ownership:** This isn't an asset-production role — you'll shape what we say, how we say it, and where we show up
- **Growth Opportunity:** Join a small, collaborative marketing team with room to grow as the brand does

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent creationcopywritingplatform strategyshort-form video contentsocial analyticsvisual storytellingphotography

Soft Skills

self-startercommunity engagementrelationship buildingadaptabilitycreativity