SourceCode Communications

Marketing

• Integrated Growth & Business Development
• Practice Expansion: Define and execute the strategic vision for SourceCode's Integrated Marketing practice, expanding and evolving our capabilities across paid media, content marketing, social media, influencer marketing, SEO, website strategy, analytics, creative services, AI enabled marketing, marketing automation, and emerging search disciplines. Continuously identify opportunities to develop new services and strengthen the agency's market differentiation.
• Revenue Expansion: Drive significant organic growth by successfully cross-selling specialized services like SEO, influencer marketing, and performance analytics to existing clients. Maximize revenue generation across integrated marketing and consumer tech business lines.
• New Business Pipeline: Actively build SourceCode's brand awareness through networking and industry events to drive and convert the new business pipeline. Lead integrated marketing and consumer tech strategy for new business opportunities by partnering with agency leadership to develop compelling, insight driven solutions, lead integrated pitches, and win complex, multi channel engagements that drive long term growth.
• Organic Upselling: Partner with client leaders across all portfolios to identify opportunities to expand existing relationships through integrated marketing programs that deliver measurable business outcomes. Develop strategic recommendations that increase client value, deepen partnerships, and drive profitable organic growth across the portfolio.
• Practice Innovation: Continuously evolve the integrated marketing practice by identifying emerging technologies, AI capabilities, modern search strategies, and new service offerings that strengthen SourceCode's market differentiation and deliver greater client value.
• Senior Strategic Advisor: Serve as a trusted advisor to C-level and senior marketing leaders across the consumer tech portfolio, providing deep industry knowledge and guiding long-term partnerships. Develop integrated marketing strategies that align with business objectives, accelerate growth, and deliver measurable outcomes.
• Integrated Strategy: Lead the development of integrated marketing programs that combine paid, earned, owned, shared, creative, analytics, AI, and emerging marketing capabilities into cohesive strategies that solve complex business challenges and deliver measurable ROI.
• Cross-Functional Collaboration: Partner directly with core earned media, content, and media strategy business units to seamlessly weave digital frameworks into standard communication playbooks, ensuring an all-encompassing client experience.
• Goal Alignment: Synthesize client objectives to establish clear business cases, campaign parameters, and internal performance benchmarks (KPIs) each quarter.
• P&L & Budget Ownership: Own the financial performance of the integrated marketing practice and consumer tech portfolio, including budgeting, forecasting, revenue growth, profitability, utilization, and overall P&L management.
• Resource Optimization: Optimize team capacity, utilization, and resource planning across the practice and portfolio to ensure efficient delivery, operational excellence, and sustainable growth while maintaining high quality client outcomes.
• Integrated Business Planning: Partner with leadership to align integrated marketing with earned media and communications, ensuring clients receive cohesive, scalable programs that maximize business impact while supporting agency growth.
• Practice Innovation: Lead the evolution of SourceCode's integrated marketing practice by identifying, evaluating, and implementing emerging technologies, AI driven workflows, marketing automation, and modern search capabilities that improve client outcomes and strengthen the agency's competitive advantage.
• Operational Excellence: Design, implement, and continuously optimize scalable processes, delivery frameworks, and operational standards that support the continued growth of the integrated marketing practice and consumer tech portfolio while improving efficiency, consistency, and profitability.
• Cross Functional Operations: Partner with stakeholders across PR, creative, digital, measurement, media strategy and Client Services to remove operational barriers, improve collaboration, and create repeatable delivery models that enhance both the client and employee experience.
• Ecosystem Resourcing: Partner with HR and Operations to cultivate a world-class hybrid talent roster, building a balanced network of full-time team members and elite external vendors/production houses.
• Line Management: Directly manage, guide, and mentor a team of direct reports, taking responsibility for their professional goal setting, performance evaluations, and headcount forecasting.
• Staff Retention & Culture: Foster a positive, inclusive, and people-first workplace culture. Proactively identify team challenges and work closely with HR to troubleshoot staff retention, training needs, and delivery issues.
• Performance Management: Exhibit professional accountability in your leadership relationships. Lead difficult staff conversations when necessary, while balancing team requests against commercial business realities.
• L&D Architecture: Collaborate with HR to draft an ongoing, agency-wide integrated marketing curriculum, upskilling standard PR cohorts in digital literacy to expand organic agency growth.
• Industry Leadership: Serve as an active brand ambassador for SourceCode at external industry networking events, panel circuits, and judging committees, championing the agency's progressive vision of integrated storytelling.
• Perspectives & Insights: Develop and share original thought leadership that showcases SourceCode's expertise across integrated marketing, AI, measurement, emerging search, and communications. Produce articles, research, presentations, and client insights that educate the market, reinforce the agency's differentiation, and generate commercial opportunities.

Senior Vice President, Integrated Marketing – Consumer Tech

Account Executive

• Serve as a trusted lead across high-profile accounts
• Develop long-term PR plans aligned with client business objectives
• Conduct risk assessments and draft proactive communications during client crises
• Take accountability for account health, revenue forecasting, and resource allocation
• Build sophisticated media and engagement strategies
• Identify expansion opportunities within current roster for organic business development
• Manage, coach, and inspire team members
• Lead teams in adopting emerging PR technologies and communication channels

Account Director – Senior Account Director

• **What You’ll Do**
• - **Client Strategy & Counsel:** Serve as a trusted lead across high-profile accounts, providing high-level strategic direction to senior client executives. Develop long-term PR plans aligned with client business objectives and confidently navigate difficult conversations or productive client pushback when necessary.
• - **Crisis & Narrative Excellence: **Act as a trusted source during client crises by conducting risk assessments and drafting proactive communications. Interview executives to build robust thought leadership platforms and translate complex technical innovations into media-friendly narratives.
• - **Portfolio Management & Business Operations:** Take accountability for account health, revenue forecasting, and resource allocation to optimize team utilization and minimize over/under-service. Oversee client contracts, KPIs, and monthly/annual scopes of work.
• - **Media & Integrated Strategy:** Build sophisticated, long-term media and engagement strategies spanning media, analyst, and social landscapes. Maintain absolute editorial quality control across the portfolio and leverage a strong network of established relationships across Tier-1 national business and trade media.
• - **Organic Growth: **Proactively identify expansion opportunities within your current roster to drive organic business development and maintain high client retention rates.
• - **Team Leadership & Talent Development: **Directly manage, coach, and inspire team members, establishing clear professional goals and delivering targeted training to upskill junior and mid-level practitioners.
• - **Innovation & Agency Leadership (SAD Level):** Lead teams in adopting emerging PR technologies and alternative communication channels, while expanding leadership footprints into global PR management.

Account Director, Senior Account Director

Account Manager

• Demonstrate a strong ability to identify relevant media opportunities and utilize analytics to tell a digestible story that differentiates clients within top-tier business and trade media
• Build and implement media and influencer engagement strategies, including the development of news campaigns, timely pitches and/or content, and manage next steps all the way through secured coverage
• Quickly establish a rapport with client contacts, gaining their trust as a go-to for strategic council; guide and lead client calls and meetings; troubleshoot client problems as they arise, seeking senior management input when appropriate
• Take the lead on the development of written communication, such as press releases, pitches, client emails, and byline articles
• Work with senior teams to ensure campaigns and projects are delivered to scope, budget,and team resourcing goals
• Take an active role in the pursuit of new business opportunities
• Mentor and coach junior team members for success