Source.ag

Sales

• Prospecting: Identifying and qualifying potential
• Discovery: Asking the right questions to understand customer needs and pain points
• Presentation and Demonstration: Presenting our products or services in a compelling and persuasive manner
• Negotiation: Reaching mutually beneficial agreements with customers
• Closing: Sealing the deal and finalising the sales
• Work closely with cross-functional teams, like amongst others with our AI Solution Specialist team, to maximise customer satisfaction and revenues and our Product team to ensure the best market fit
• Relationship Management: Cultivate and strengthen relationships with key stakeholders, including growers, distributors, and industry partners, to drive long-term success

Sales Manager – North America

• Market Expansion: Identify, qualify, and develop new business opportunities, with a primary focus on the major growers and distributors in Mexico.
• Strategic Selling: Lead the entire sales process—from initial Prospecting and Discovery to persuasive Presentation and Negotiation—securing high-value, long-term deals.
• Cross-Functional Collaboration: Work hand-in-hand with our AI Solution Specialist team to tailor product demonstrations and maximize customer value, and collaborate with the Product team to ensure the best market fit.
• Relationship Management: Cultivate and strengthen relationships with top-tier growers, distributors, and industry partners to drive long-term success and customer retention.
• Travel: Maintain a high degree of travel activity (>50%) across the region to meet clients and close opportunities.

Sales Manager

Artificial Intelligence

• Act as the customer expert, understanding each grower's objectives, operational challenges, and success criteria, ensuring tailored, impactful experiences.
• Own the onboarding journey, making sure growers attain immediate and ongoing value from our products.
• Evangelize the “greenhouse OS” vision so users adopt Source.ag as their daily operating system.
• Continuously track user adoption metrics (e.g., yield forecast updates, KPI usage) to proactively support growers.
• Identify and measure the tangible value customers derive from our products, aligning adoption behaviors with business goals.
• Ensure customers effectively adopt product features through personalized education, clear communication, and hands-on support.
• Proactively engage and intervene when user adoption falls below expectations through targeted and timely interactions.
• Provide responsive, high-quality support that quickly resolves product inquiries or critical issues.
• Identify opportunities for commercial expansion, nurture champions, and support account executives with grower-focused product insights.
• Capture customer feedback and pain points to prioritize product improvements and better UX and explainability.
• Work closely with Product to translate insights into actionable improvements and deeper workflow integration.
• Co-develop solutions with growers; build, prototype, and hack together solutions with growers.
• Create dashboards and set up tools to monitor adoption metrics, customer success indicators, and customer value creation.
• Continuously improve and automate internal processes to enable scalable growth, including automating repeat journeys with AI tooling and assistants.