
Lifecycle Manager – In App, Mobile App, Product Led, App Lifecycle
Sonos
full-time
Posted on:
Location Type: Hybrid
Location: Boston • California • Massachusetts • United States
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Salary
💰 $119,000 - $148,400 per year
About the role
- Define and manage in-app lifecycle strategy
- Develop a roadmap of in-app messaging, education, and engagement
- Design contextual experiences
- Leverage behavioral and event data
- Collaborate cross-functionally
- Measure and optimize
- Integrate with CRM lifecycle
- Champion customer empathy
Requirements
- 8-10 years of experience in lifecycle, growth, or CRM marketing
- At least 2+ years managing in-app or product messaging
- Experience with in-app engagement tools (Braze experience preferred)
- Strong understanding of behavioral targeting, segmentation, and A/B testing frameworks
- Analytical mindset with proficiency in data interpretation and performance measurement
- Excellent communication and storytelling skills
- Passion for building customer-centric experiences
Benefits
- Medical, Dental, and Vision Insurance
- A 401(k) plan with company matching and immediate vesting
- An Open Time Off policy (OTO)
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- Generous paid leave program for new parents or to care for a family member with a serious health condition
- Short- and long-term disability for your own medical condition
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits to support your holistic well-being
- A generous employee discount program & Sonos Radio HD - on us!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
in-app lifecycle strategyin-app messagingbehavioral targetingsegmentationA/B testingdata interpretationperformance measurement
Soft skills
communicationstorytellingcustomer empathycollaboration