Sonos

Lifecycle Manager – In App, Mobile App, Product Led, App Lifecycle

Sonos

full-time

Posted on:

Location Type: Hybrid

Location: BostonCaliforniaMassachusettsUnited States

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Salary

💰 $119,000 - $148,400 per year

Job Level

About the role

  • Define and manage in-app lifecycle strategy
  • Develop a roadmap of in-app messaging, education, and engagement
  • Design contextual experiences
  • Leverage behavioral and event data
  • Collaborate cross-functionally
  • Measure and optimize
  • Integrate with CRM lifecycle
  • Champion customer empathy

Requirements

  • 8-10 years of experience in lifecycle, growth, or CRM marketing
  • At least 2+ years managing in-app or product messaging
  • Experience with in-app engagement tools (Braze experience preferred)
  • Strong understanding of behavioral targeting, segmentation, and A/B testing frameworks
  • Analytical mindset with proficiency in data interpretation and performance measurement
  • Excellent communication and storytelling skills
  • Passion for building customer-centric experiences
Benefits
  • Medical, Dental, and Vision Insurance
  • A 401(k) plan with company matching and immediate vesting
  • An Open Time Off policy (OTO)
  • 80 hours of sick time upon hire, refreshed annually
  • Up to 12 paid holidays per calendar year
  • Generous paid leave program for new parents or to care for a family member with a serious health condition
  • Short- and long-term disability for your own medical condition
  • Company-paid Disability, Life, and AD&D Insurance
  • Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
  • Mental health benefits to support your holistic well-being
  • A generous employee discount program & Sonos Radio HD - on us!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
in-app lifecycle strategyin-app messagingbehavioral targetingsegmentationA/B testingdata interpretationperformance measurement
Soft skills
communicationstorytellingcustomer empathycollaboration