Sofwave

Product Marketing

• Serve as a primary resource for sales teams and customers, providing product and clinical information.
• Support the development of product positioning, messaging, and competitive differentiation.
• Collaborate with Product and Clinical teams to translate technical features into customer benefits.
• Assist in defining market requirements and collecting user feedback for new and existing products.
• Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams.
• Develop marketing tools and assets, including brochures, videos, case studies, and training materials.
• Conduct market and competitive analyses to identify opportunities for growth.
• Gather insights from customers and field teams to refine messaging and product strategy.
• Ensure alignment between marketing, clinical, and commercial teams on product communications.
• Own launch readiness plans and cross-functional execution milestones
• Build go-to-market strategy and customer value proposition frameworks
• Partner with KOLs and clinical/marketing team to develop evidence-based storytelling

Product Marketing Manager

Sales

• The Area Sales Manager is responsible for the sale in their respective territories of the Company’s products and reach internal sales goals
• They are also responsible for building positive relationships with practitioners and staff
• This position will also contribute to developing and implementing sales strategies aligned with Company positioning and messaging
• Achieving capital equipment quota for the assigned territory
• Applying professional and ethical sales techniques to close sales in assigned territory
• Acquiring product knowledge through product training and competitive analysis
• Creating awareness and demand for the company’s products
• Identifying prospective customers by following leads from existing customers, and participating in company activities
• Engaging prospective customers, on a daily basis, both in person and through other methods (text, phone calls, email, video calls, in-person visits, etc.), providing technical and administrative product information, quoting appropriate customer prices and closing deals
• Maintaining all quote documentation with accurate pricing and configurations
• Maintaining communications with internal personnel to ensure efforts are in line with objectives
• Monitoring and sharing as appropriate market conditions, product innovations, and competitors' products, prices, and sales trends
• Negotiating details of contracts and payments within Company policies and Guidelines
• Supporting customer success after sales or contract execution to resolve problems and to provide ongoing support
• Coordinating with Sofwave Marketing to promote products and services via events, dinners, etc.