Sofwave

Manager

• Achieving sales and utilization quotas in the assigned territory.
• Performing territory penetration, coverage and account identification to drive sales and increase the customer base for Sofwave’s products, through targeted, regular visits to customer offices.
• Providing training, presentations and demonstrations to customers on application and use of Sofwave’s products using effective communication and sales techniques.
• Educating customers regarding the indications, contraindications, and safety of Sofwave’s products, and how they fulfill customer needs.
• Educating and supporting customers with marketing strategies including, but not limited to, website development, internal office branding, and external marketing strategies.
• Supporting the facilitation and execution of regional training workshops and tradeshows within the territory.
• Pre-planning sales calls and maintaining efficient time management skills to ensure maximum customer contact and highest levels of customer service.
• Completing administrative responsibilities including, but not limited to, business plans, expense reports, territory account profiles, and customer databases. Manage day-to-day sales administration activities in a timely manner e.g. Salesforce.com updates and data entry.
• Maintaining updated knowledge of the industry, competition, and competitive products.
• Developing and maintaining supportive, productive and collaborative relationships at all levels within the organization.
• Participating in industry trade shows, meetings, etc.
• Maintaining compliance with all applicable quality and regulatory guidelines.
• Maintain consistent communication with appropriate team members and counterparts on all territory and regional matters, including accurate forecasting.
• Demonstrate a strong work ethic and consistently represent Sofwave with integrity, ethics, honesty, loyalty, and professionalism.

Practice Development Manager

Account Manager

• A Territory Manager is responsible for collaborating with the Area Sales Manager (ASM) and identify, pursue, build relationships, secure new business opportunities, and achieve business goals within an assigned geographic region.
• Identify new potential clients and establish several daily touchpoints with these businesses through calls, emails, and in-person visits to build relationships and generate interest.
• Proactively follow up with prospects to maintain engagement and move them through the sales funnel.
• Accompany the ASM on prospects visits and meetings to observe, learn, and gain first-hand experience in sales, strategies, relationships building, and closing techniques.
• Set up and coordinate daily meetings with prospects to discuss their needs and present solutions, ensuring a steady pipeline of opportunities within the assigned territory.
• Backfill the ASM during customer events, workshops and tradeshows to represent the company, engaging with attendees, and addressing inquiries to ensure a seamless experience.
• Work alongside the ASM to input, track, and update all prospect interactions in Salesforce.
• Ensure data accuracy and maintain an up-to-date sales pipeline to support informed decision-making and reporting.
• Ensure compliance with company policies and regulatory requirements in all activities.

Territory Manager

Sales

• The Area Sales Manager is responsible for the sale in their respective territories of the Company’s products and reach internal sales goals.
• They are also responsible for building positive relationships with practitioners and staff.
• This position will also contribute to developing and implementing sales strategies aligned with Company positioning and messaging.
• Achieving capital equipment quota for the assigned territory.
• Applying professional and ethical sales techniques to close sales in assigned territory.
• Acquiring product knowledge through product training and competitive analysis.
• Creating awareness and demand for the company’s products.
• Identifying prospective customers by following leads from existing customers, and participating in company activities.
• Engaging prospective customers, on a daily basis, both in person and through other methods (text, phone calls, email, video calls, in-person visits, etc.), providing technical and administrative product information, quoting appropriate customer prices and closing deals.
• Maintaining all quote documentation with accurate pricing and configurations.
• Maintaining communications with internal personnel to ensure efforts are in line with objectives.
• Monitoring and sharing as appropriate market conditions, product innovations, and competitors' products, prices, and sales trends.
• Negotiating details of contracts and payments within Company policies and Guidelines.
• Supporting customer success after sales or contract execution to resolve problems and to provide ongoing support.
• Coordinating with Sofwave Marketing to promote products and services via events, dinners, etc.
• Performing other duties as assigned.

Area Sales Manager

Product Marketing

• Serve as a primary resource for sales teams and customers, providing product and clinical information.
• Support the development of product positioning, messaging, and competitive differentiation.
• Collaborate with Product and Clinical teams to translate technical features into customer benefits.
• Assist in defining market requirements and collecting user feedback for new and existing products.
• Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams.
• Develop marketing tools and assets, including brochures, videos, case studies, and training materials.
• Conduct market and competitive analyses to identify opportunities for growth.
• Gather insights from customers and field teams to refine messaging and product strategy.
• Ensure alignment between marketing, clinical, and commercial teams on product communications.
• Own launch readiness plans and cross-functional execution milestones
• Build go-to-market strategy and customer value proposition frameworks
• Partner with KOLs and clinical/marketing team to develop evidence-based storytelling

Practice Development Manager

Territory Manager

Area Sales Manager

Product Marketing Manager