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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
product marketingmarket analysiscompetitive differentiationproduct positioningsales and marketing materials developmenttraining program supportstrategic storytellingnarrative developmentgo-to-market strategycustomer value proposition
Soft Skills
presentation skillscommunication skillsinterpersonal skillscross-functional collaborationproject managementanalytical mindsetteam playerability to manage deadlinescustomer insights gatheringalignment facilitation
Certifications & Qualifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Biomedical Engineering
Industry Keywords
medical device industryaesthetic industryclinical aestheticsKOLspremium brand positioningcategory creationmarket requirementsuser feedbackproduct launchesinfluencer integration
About the role
Key responsibilities & impact- Serve as a primary resource for sales teams and customers, providing product and clinical information.
- Support the development of product positioning, messaging, and competitive differentiation.
- Collaborate with Product and Clinical teams to translate technical features into customer benefits.
- Assist in defining market requirements and collecting user feedback for new and existing products.
- Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams.
- Develop marketing tools and assets, including brochures, videos, case studies, and training materials.
- Conduct market and competitive analyses to identify opportunities for growth.
- Gather insights from customers and field teams to refine messaging and product strategy.
- Ensure alignment between marketing, clinical, and commercial teams on product communications.
- Own launch readiness plans and cross-functional execution milestones
- Build go-to-market strategy and customer value proposition frameworks
- Partner with KOLs and clinical/marketing team to develop evidence-based storytelling
Requirements
What you’ll need- 3–5 years of product marketing experience, preferably in the medical device or aesthetic industry.
- Bachelor’s degree in Marketing, Business, Biomedical Engineering, or related field.
- Strong presentation and communication skills, both written and verbal.
- Strategic storytelling and narrative development
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Team player with strong interpersonal skills and cross-functional collaboration experience.
- Working knowledge of medical device terminology and industry trends; clinical aesthetics experience a plus.
- Experience developing sales and marketing materials and supporting product training programs.
- Analytical mindset with a solid understanding of market dynamics and customer needs.
- Experience working with physicians / KOL’s
- Experience in premium brand positioning and category creation
- Support influencer & PR integration for product storytelling
- Ability to travel (US and International) 30%
Benefits
Comp & perks- Flexible work arrangements