Softwaregini

Marketing

• Build and continuously develop Stackgini’s market presence and thought leadership in B2B SaaS & enterprise IT decision-making, working closely with founders, sales, and customer-facing teams.
• Convert internal expertise (founder insights, customer interactions, sales learnings, partner knowledge) into high-quality marketing assets such as content formats, narratives, webinars, event concepts and field marketing initiatives.
• Plan, execute and iterate events, trade shows and webinars as strategic touchpoints to warm the market and support our outbound-driven sales organizations before, during and after customer interactions.
• Own and continuously develop a marketing execution pipeline, including topic discovery, prioritization, planning and delivery of marketing initiatives across content, events, field marketing and partnerships—ensuring focus, consistency and momentum.
• Serve as a go-to-market enabler for sales, supporting SDRs and Account Executives with market-oriented assets, campaigns and initiatives that increase awareness, trust and conversation quality.
• Build and manage strategic marketing partnerships (e.g., SAP), including co-marketing initiatives, joint events, content collaboration and go-to-market activities.
• Research and leverage new topics and technologies (e.g., LLM-based discovery, AI-driven content distribution, evolving search behaviors) to strengthen Stackgini’s visibility across modern buying journeys.
• Take end-to-end ownership of marketing initiatives: from idea and execution to qualitative evaluation, learning and iteration, with a strong focus on impact rather than vanity metrics.

Founding Marketing Lead

Account Executive

• Partner with SDRs: participate in demos and refine the outbound motion.
• Conduct pain-focused discovery and identify the primary value drivers.
• Build the business case using the customer's quantified metrics.
• Rigorously qualify opportunities into the pipeline using a disciplined MEDDIC approach.
• Multithread across the entire buying committee and run workshops.
• Own trials and proofs-of-concept from start to finish.
• Keep your pipeline accurate in HubSpot and provide sharp, evidence-based updates.
• Feed what you learn in real deals back into product, pricing, and our go-to-market strategy.