Founding Marketing Lead

Softwaregini

Founding Marketing Lead shaping Stackgini’s market presence in B2B SaaS and enterprise IT. Building marketing initiatives to support outbound sales with a focus on impact.

Posted 7/8/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Build and continuously develop Stackgini’s market presence and thought leadership in B2B SaaS & enterprise IT decision-making, working closely with founders, sales, and customer-facing teams.
Convert internal expertise (founder insights, customer interactions, sales learnings, partner knowledge) into high-quality marketing assets such as content formats, narratives, webinars, event concepts and field marketing initiatives.
Plan, execute and iterate events, trade shows and webinars as strategic touchpoints to warm the market and support our outbound-driven sales organizations before, during and after customer interactions.
Own and continuously develop a marketing execution pipeline, including topic discovery, prioritization, planning and delivery of marketing initiatives across content, events, field marketing and partnerships—ensuring focus, consistency and momentum.
Serve as a go-to-market enabler for sales, supporting SDRs and Account Executives with market-oriented assets, campaigns and initiatives that increase awareness, trust and conversation quality.
Build and manage strategic marketing partnerships (e.g., SAP), including co-marketing initiatives, joint events, content collaboration and go-to-market activities.
Research and leverage new topics and technologies (e.g., LLM-based discovery, AI-driven content distribution, evolving search behaviors) to strengthen Stackgini’s visibility across modern buying journeys.
Take end-to-end ownership of marketing initiatives: from idea and execution to qualitative evaluation, learning and iteration, with a strong focus on impact rather than vanity metrics.

Requirements

What you’ll need

Several years of hands-on marketing experience in a B2B SaaS startup or scale-up environment, ideally as one of the first marketing hires or in a role with significant responsibility.
Proven ability to operate without established playbooks, structure uncharted territory and turn loosely defined goals into concrete initiatives, priorities and outcomes.
Strong experience in content-driven and field-oriented B2B marketing—such as thought leadership, events, webinars, partnerships, or sales enablement—beyond pure performance or paid acquisition.
Pragmatic, execution-oriented mindset: willing to roll up your sleeves, iterate quickly and drive personal initiatives from idea to execution without relying on large budgets or agencies.
Solid understanding of how marketing supports a sales-driven organization, including warming the market, building trust and influencing pipeline, without being measured solely on inbound leads.
Experience working closely with sales, founders and customer-facing teams, translating insights into market-ready initiatives and assets.
Structured working style with the ability to prioritize topics, manage a marketing pipeline and define meaningful success signals; balance qualitative feedback with lightweight quantitative metrics.
Curiosity about new technologies and emerging trends in B2B marketing—such as AI-driven content creation, LLM-based discovery or evolving buyer behaviors—with a strong inclination toward experimentation and learning.
Excellent communication skills and the ability to articulate ideas clearly both internally and externally; fluency in German and English is required.

Benefits

Comp & perks

Competitive compensation package
Modern, attractive office in the heart of Hamburg (Stadthöfe, 20355 Hamburg) or Berlin (Prenzlauer Berg, 10435 Berlin)
Home office allowance of €50 gross/month
Free Deutschlandticket
GymPass or similar (up to €65/month)
30 days vacation / pro rata
Day off on your birthday
Learning & innovation days (10% of your working time)
Quarterly get-together events

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing Strategy DevelopmentContent CreationField MarketingPartnership ManagementMarket ResearchCampaign ExecutionPerformance Metrics AnalysisWebinar ProductionEvent ManagementSales Collaboration

Soft Skills

Excellent CommunicationCuriosityExecution-Oriented MindsetStructured Working StyleAdaptability