Softcard (acquired by Google)

Social Media Manager

Softcard (acquired by Google)

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • New York • United States

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Salary

💰 $105,000 - $125,000 per year

About the role

  • Lead the planning, creation, and distribution of Invesco’s organic social media content across North America and EMEA.
  • Set and evolve the strategic direction for social media in alignment with the firm’s go-to-market priorities.
  • Oversee a team of three to deliver unified, impactful campaigns.
  • Develop audience-first content that simplifies complex concepts, elevates the brand, and drives measurable engagement.
  • Maintain a strategic content calendar and identify key moments to amplify timely and relevant stories.
  • Create social media campaigns informed by insights, audits, and alignment with brand and go-to-market priorities.
  • Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
  • Lead and mentor a team of three social media analysts, fostering expertise and innovation.
  • Collaborate with internal influencers to elevate Invesco’s brand and messaging across their social platforms.
  • Provide training and workshops to educate internal teams on social media best practices and compliance requirements.
  • Build and manage relationships with internal stakeholders, external agencies, and platform partners to leverage insights and trends for brand growth.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years in social media strategy and program development with proven business results.
  • Familiarity with financial services or other highly regulated industries preferred.
  • Experience managing or leading social/digital teams in fast-paced environments.
  • Strong editorial, written, and creative abilities tailored for digital-first platforms.
  • Hands-on experience with major social platforms (LinkedIn, X, Facebook, Instagram, YouTube, TikTok) and tools like Hootsuite or Airtable.
  • Excellent ability to inspire audiences and work cross-functionally.
  • Highly creative, innovative, organized, and passionate about brand and digital marketing.
Benefits
  • Flexible paid time off
  • Hybrid work schedule
  • 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
  • Health & wellbeing benefits
  • Parental Leave benefits
  • Employee stock purchase plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent creationcampaign developmentaudience engagementmeasurement frameworksanalyticseditorial skillscreative abilitiesdigital marketing
Soft Skills
leadershipmentoringcollaborationinspirationorganizationinnovationcommunication