Social Discovery Group (SDG) is a global social discovery company uniting 60+ brands and 500 million users; portfolio includes dating and social platforms.
Set up, launch, and optimise advertising campaigns to promote mobile apps.
Manage budgets to achieve product and performance goals.
Run A/B tests and iterate quickly on numerous hypotheses.
Evaluate campaign performance and monitor key product metrics.
Collaborate on ad creative concepts and prepare briefs for the creative team.
Work closely with partners, creative, and product teams.
Analyse user acquisition funnels and optimise for key in-app events.
Requirements
Proven experience in mobile app advertising via Google, Meta, TikTok, and Apple Search Ads.
Successful track record with web-to-web funnels.
Strong analytical skills; experience with Appsflyer.