Snappr

Product Marketing Manager

Snappr

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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About the role

  • Interview customers and buyers and collect insight that drives experiments
  • Conduct competitive market research and then turn that research into a winning strategy
  • Research and define market segmentation (ICP, audiences)
  • Write and design product functionality and use cases, benefit-driven features, white papers, case studies and testimonials, and drive distribution to all placements
  • Position Snappr as a category leader and perfect the value proposition
  • Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features

Requirements

  • You have experience with earlier stages (Series A to C) startups.
  • You have focused mostly on B2B product marketing (as opposed to B2C).
  • You have 3+ years of experience leading product marketing at a product-led startup.
  • You have experience crafting compelling, value-driven product messaging and positioning, and creating product & content marketing collateral.
  • You have experience conducting user research and writing insights on your own.
  • You know your way around tools like Canva, Figma, Webflow, and ChatGPT.
  • You love working closely with product teams and developers to understand every nuance of the product.
  • You have experience with project management tools like Asana, Notion, and Trello.
  • You want to work closely with the CEO to shape our brand and value proposition.
  • You love being scrappy, rolling up your sleeves, and trying new things.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingmarket researchuser researchproduct messagingvalue propositioncontent marketingmarket segmentationproduct functionalitycase studiestestimonials
Soft skills
collaborationcommunicationleadershipcreativityproblem-solvingadaptabilityinsight generationstrategic thinkingscrappinessinitiative