Demand Generation Manager, Institutional and B2B
Kraken Digital Asset Exchange
Senior Account Manager
Snap Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $107,000 - $161,000 per year
Job Level
Senior
About the role
- Lead, manage, and proactively grow relationships with key clients and agency partners
- Proactively lead product update discussions, educate brands and agencies on Snap’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
- Help onboard new account managers and account specialists, ensuring they understand best practices and key cross-functional relationships
- Partner with account executives and creative strategists throughout the RFP process to develop innovative, insight-driven digital campaigns on Snapchat, bringing measurable ROI for our clients
- Lead projects involving complex work streams and cross-functional collaboration (internally and externally)
- Dive deep into campaign performance data; guide KPI driven measurement strategies, identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities
- Increase adoption and engagement of Snap’s self-service platform and auction-based tools, providing ongoing technical support and real time analysis
- Proactively develop best-in-class case studies that deliver a constantly evolving test-and-learn agenda across the category
Requirements
- BS/BA degree in business, communications, marketing, or another related area of study or equivalent years of experience
- 5+ years proven experience taking complex data and evaluating success metrics to create data stories that drive campaign performance or 5+ years working with clients to understand the brand strategy, product attributes, main competitors, and major issues facing their business while performing in-depth data analysis that deliver both short and long term strategies
- Experience in the digital media industry with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field
- Advanced Excel skills, as well as experience with analyzing datasets and delivering actionable insights
- Incredibly data driven, with deep understanding of advertising performance metrics
- Proven experience working effectively with cross-functional teams and all levels of management (internally and externally)
- Expert understanding of advertising performance metrics
- Deep understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others
- Ability to work in a fast paced environment and adapt to changes
- Ability to lead multiple projects with strong attention to detail
- Exceptional communication skills; both written and verbal
- Exceptional organizational and prioritization skills
- Pre-existing relationships with senior-level client decision-makers and brand marketers (preferred)
- Impressive track record of delivering on quota and obtaining positive reviews (preferred)
- A passion for Snapchat as a user and solid knowledge of our ad products (preferred)
