SMG - Service Management Group

Sales Development Rep

• Source new sales opportunities through networking, lead follow-up, and outbound calls/emails/marketing.
• This will comprise 80+ dials per day, resulting in at least 5-7 conversations with ICP prospects.
• Collaborate with sales leaders to identify named accounts for outbound prospecting.
• Develop an understanding of the target organization's structure, buyers, pain points, key buying influences, program needs/timing, competitor incumbents, and other relevant information.
• Secure at least 8 qualified discovery meetings per month, and hands off to Sales Executives for opportunity development and closure.
• Track all sales activities in CRM system (Salesforce) and keeps current by updating new prospects and account information regularly.
• This role will be expected to leverage and benefit from a variety of integrated CRM tools, such as Outreach, LinkedIn Sales Navigator, SalesIntel, Fellow, 6Sense, SalesForce.com, and many other tools to help you succeed.
• Analyze sequences in Outreach.io to create new campaigns and GTM strategies.
• Collaborate with the team regularly to develop winning messaging and reviews progress against named account strategies and tactics.
• Continue to develop and increase sales skills and knowledge of SMG offerings and assigned industries.

Sales Development Representative

Product Marketing

• Develop and implement go-to-market strategies for new product launches and updates.
• Define target market segments and create tailored messaging and positioning for each.
• Collaborate with Product, Sales, Marketing, and other teams to ensure successful product launches and ongoing marketing support.
• Partner closely with Executive Leadership Team, serving as a strategic voice in overall product vision and roadmap.
• Provide a cohesive content strategy that aligns with the overall brand and product messaging.
• Craft compelling narratives that effectively communicate the value and benefits of our products to various stakeholders.
• Oversee the creation of high-quality product content, including presentations, sales collateral, user guides, and other supporting documentation.
• Partner with Marketing as needed to consult on the creation of high-quality content, including case studies, whitepapers, blog posts, videos, and presentations.
• Build and maintain strong relationships with industry analysts to enhance the company's visibility and reputation in the XM industry.
• Manage and coordinate analyst briefings, inquiries, and research engagements.
• Develop and execute strategies to influence analyst reports and ensure positive coverage of our products.
• Create and deliver sales tools, training materials, and presentations to support the Sales and Client Org teams.
• Train Sales and Client Org teams on product positioning, storytelling techniques, and competitive differentiation.
• Conduct market research to understand customer needs, market trends, and the competitive landscape.
• Use insights from research to inform product positioning, messaging, and overall marketing strategy.
• Lead and mentor a team of product marketing professionals, fostering a collaborative and high performance culture.
• Set clear performance goals, provide regular feedback, and support professional development for direct reports.
• Establish KPIs and metrics to measure the effectiveness of product marketing initiatives.
• Analyze campaign performance and make data-driven adjustments to optimize results.

Sales Development Representative

Director of Product Marketing