SmartNews

Programmatic Operations – Lead/Senior Specialist

SmartNews

full-time

Posted on:

Location Type: Hybrid

Location: Shibuya • Japan

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Job Level

Senior

About the role

  • **Your Role**
  • In this role you will be a subject matter expert for programmatic ad operations as it pertains to the Google Ad Manager. You will work closely with the Ads Product lead to make sure the ad server is aligned correctly for our current and new products we launch. You will leverage your programmatic knowledge to troubleshoot any issues with ad delivery or revenue impacting events. Your role will also interact with our external programmatic partners, and you will maintain and grow these relationships.
  • **Responsibilities**
  • - Programmatic ad operations lead in Japan.
  • - Manage and optimize programmatic yield and campaigns across various ad exchanges/ad networks, to improve yield and maximize revenue.
  • - Manage partnerships with programmatic partners, including SSPs, DSPs, and data providers.
  • - Analyze programmatic performance data and identify area of improvement.
  • - Collaborate with cross-functional teams including Product, Business, Ad Ops, and Trust Safety & Operations Excellence (TSOE) team to ensure seamless programmatic operations.
  • - Accountable for reports and presentations on programmatic performance, and stay up-to-date on the latest trends and developments in the programmatic advertising space in Japan.

Requirements

  • **Minimum requirements**
  • - **Minimum of 3-5 years of experience in programmatic advertising****To demonstrate a solid understanding of the programmatic landscape and how to navigate its complexities.
  • - **Strong analytical and data-driven mindset****Essential for analyzing performance, identifying trends, and making informed decisions.
  • - **Excellent communication, collaboration, and negotiation skills****For building relationships with partners (external) and stakeholders (internal).
  • - **Experience working with programmatic platforms and ad technologies****Familiarity with key platforms such as Google Ad Manager, Xandr, Rubicon, etc.
  • - **Proficiency in Japanese, business English****Fluency in Japanese for understanding JP market and communicating effectively with partners;**Business-level English to communicate strategy and ideas with internal stakeholders.
  • **Nice to have experiences/skills**
  • - **Experience working in a startup****Demonstrates candidate’s ability to be adaptable and comfortable with ambiguity, especially in the evolving field like programmatic advertising.
  • - **Experience with specific programmatic tools/technologies****Expertise in additional tools such as DMPs, DSPs, and data analytics platforms can further enhance the candidate’s capabilities.
Benefits
  • **Benefits available at the SmartNews Tokyo Office**
  • - All healthcare and social insurance required by the Japanese labor law, plus annual health check
  • - Visa sponsorship and overseas relocation support available for eligible candidates

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
programmatic advertisingad operationsdata analysiscampaign optimizationyield managementperformance analysisprogrammatic platformsad technologiesdata-driven decision makingnegotiation
Soft skills
analytical mindsetcommunication skillscollaborationrelationship buildingadaptabilityproblem-solvingpresentation skillsstakeholder managementteamworkstrategic thinking