SmartAcre

Account Manager

• SmartAcre is looking for an Account Manager to serve as the primary point of contact for clients and a leader of a client team
• The Account Manager is pivotal in ensuring client satisfaction and deliverables are of the highest quality and addressing the client needs as well as contributing to the strategic campaigns completed for the client
• Serves as the client’s primary point of contact by providing day-to-day support and communication to clients and internal team members
• Builds and nurtures client relationships for the benefit of both the client and agency
• Takes ownership of the account and its performance , understands the client and their business, including personal and professional goals, nuances, and quirks, and translates those to the greater team for success
• Provides a communication bridge between the client’s retainer and additional projects
• Coordinates, schedules and leads client meetings while ensuring all agendas (hotlists) are complete and with the client the day prior to the meeting
• Ensures client meetings have clear goals and roles for successful flow and communication
• Works in tandem with the team to ensure client expectations and goals are met and campaign delivery is up to client and SmartAcre standards
• The client’s go-to for performance and progress questions, possessing the ability to manage project timelines, understand performance, and handle any challenges
• Inserts monthly plans into an internal project management platform and external client communications tool to support communications, visibility and accountability
• Monitors platforms to ensure up-to-date view of deliverables and timelines
• Monitors and communicates utilization rates of retainer hours on a weekly and sometimes daily basis to ensure the team is not exceeding budgeted hours for the month
• Communicates updates as appropriate to clients to aid in transparency
• Ability to roll up sleeves and support occasional ad-hoc client and team requests based on a deep knowledge of the account
• Creates monthly dashboards to report monthly metrics to clients in a consumable, approachable manner
• Contributes to the reporting process by adding insights to ensure reporting is actively addressing client goals while also maintaining cumulative presentation decks for annual planning and reporting
• Provide review of tactics to ensure strategy is applied and delivered
• Initiates monthly plans to ensure all tactics and campaigns are tethered to the client’s sales and marketing goals by creating monthly goals and ensuring all tasks contribute to achieving the goals
• Contributes to annual strategies for a select portfolio of clients based on conversations, requests and overall objectives
• Creates ABM strategies focused on obtaining leads and conversions for clients through digital and traditional tactics

Account Manager, Marketing Agency

Performance Marketing

• Craft and execute multi-channel marketing campaigns that make our clients' audiences sit up and take notice
• Dive deep into analytics to optimize campaign performance and uncover hidden opportunities
• Leave no stone unturned when it comes to demand gen, always ensuring campaign elements are optimized for SEO & conversions
• Wrangle marketing automation platforms (HubSpot is our jam, but we love all flavors) to nurture leads and drive conversions
• Deliver high-quality leads and optimize paid ad budgets to help our clients get the most bang for their buck
• Leverage the latest AI and marketing tech to work smarter, not harder
• Collaborate with our awesome team to deliver results.

Demand Generation Specialist

• Own the planning and execution of integrated demand gen campaigns across assigned client accounts
• Build multi-touch campaign plans that connect messaging, content, targeting, and conversion mechanics into a cohesive program
• Bring a test-and-learn mindset to campaign execution
• Lead campaign strategy across key demand channels including email, landing pages, paid media, LinkedIn organic, webinars/events
• Track campaign performance end-to-end, from traffic and conversion rates to lead quality, pipeline influence, and ROI

Demand Generation Manager – Agency

Digital Marketing

• Support account managers and campaign managers in delivering successful demand-generation campaigns for clients.
• Provide execution support of tactics such as copy development, email campaigns, paid ad copy, social media content.
• Contribute to monthly dashboards and quarterly reports as necessary through reporting on email, SEO, PPC, and organic social tactics.
• Write lead-generating content, leveraging AI where applicable, including social media and blog content.
• Copy-edit to align to the client’s brand messaging, campaign goals, and desired audiences.
• Program and execute email sends in marketing automation platforms (Hubspot, Marketo, Pardot.).
• Track email performance using internal reporting systems and analytics tools.
• Assist with the management of email databases to ensure the accuracy.
• Identify trends and opportunities to make timely recommendations for successful email campaigns.
• Execute on-page SEO tactics, including keyword research and analysis and identifying and addressing crawler errors.
• Manage and update client website content.

Account Manager, Marketing Agency

Demand Generation Specialist

Demand Generation Manager – Agency

Digital Marketing Intern