SmartAcre

Performance Marketing

• Account Coordination (≈40%): Manage project-management tools (Wrike, Basecamp); start hot lists; keep Basecamp current; coordinate action items; ensure follow-through; nudge overdue tasks
• Support client communications with task updates, due dates; elevate risks to the team and in team meetings
• QA/proofing on deliverables; build custom GPTs to support QA
• Additional tasks to support coordination of client deliverables
• Demand‑Gen Execution (≈40%): Build emails, landing pages, and forms in HubSpot; configure lists and nurture steps
• Support paid media operations (Google Ads, LinkedIn Ads): implement targeting, upload creative, QA pixels and conversions
• Create and publish social media content; collaborate on/produce simple graphics (e.g., Figma) to accompany posts
• Set up tracking (UTMs), validate attribution, and compile weekly KPI snapshots
• Execute CRO checklists on landing pages (headline/CTA tests, form friction fixes)
• Additional demand gen tasks may follow with experience
• Operations & Reporting (≈10%): Help consolidate QBR reports: pull data (e.g., email sends, campaign results) and draft insights/next steps
• Internal Support (≈10%): Maintain knowledge base items (SOPs, checklists, templates) for repeatable work
• Support SmartAcre marketing where applicable (social media, case studies, insights posts)

Demand Generation Coordinator