SmartAcre

Performance Marketing

• Craft and execute multi-channel marketing campaigns that make our clients' audiences sit up and take notice
• Dive deep into analytics to optimize campaign performance and uncover hidden opportunities
• Leave no stone unturned when it comes to demand gen, always ensuring campaign elements are optimized for SEO & conversions
• Wrangle marketing automation platforms (HubSpot is our jam, but we love all flavors) to nurture leads and drive conversions
• Deliver high-quality leads and optimize paid ad budgets to help our clients get the most bang for their buck
• Leverage the latest AI and marketing tech to work smarter, not harder
• Collaborate with our awesome team to deliver results.

Demand Generation Specialist

• Own the planning and execution of integrated demand gen campaigns across assigned client accounts
• Build multi-touch campaign plans that connect messaging, content, targeting, and conversion mechanics into a cohesive program
• Bring a test-and-learn mindset to campaign execution
• Lead campaign strategy across key demand channels including email, landing pages, paid media, LinkedIn organic, webinars/events
• Track campaign performance end-to-end, from traffic and conversion rates to lead quality, pipeline influence, and ROI

Demand Generation Manager – Agency

Digital Marketing

• Support account managers and campaign managers in delivering successful demand-generation campaigns for clients.
• Provide execution support of tactics such as copy development, email campaigns, paid ad copy, social media content.
• Contribute to monthly dashboards and quarterly reports as necessary through reporting on email, SEO, PPC, and organic social tactics.
• Write lead-generating content, leveraging AI where applicable, including social media and blog content.
• Copy-edit to align to the client’s brand messaging, campaign goals, and desired audiences.
• Program and execute email sends in marketing automation platforms (Hubspot, Marketo, Pardot.).
• Track email performance using internal reporting systems and analytics tools.
• Assist with the management of email databases to ensure the accuracy.
• Identify trends and opportunities to make timely recommendations for successful email campaigns.
• Execute on-page SEO tactics, including keyword research and analysis and identifying and addressing crawler errors.
• Manage and update client website content.

Demand Generation Specialist

Demand Generation Manager – Agency

Digital Marketing Intern