Smart City Apartment Locating

Digital Marketing

• Serve as subject matter expert for paid digital marketing within Smart City Digital
• Own campaign strategy, execution, and optimization across paid social and search platforms (Meta, TikTok, Google Ads)
• Set campaign goals and KPIs, allocate budgets per client/property, and develop optimization cadences
• Monitor daily performance and adjust creative and spend in real time
• Report on wins, learnings, and performance trends using platform dashboards and custom tracking tools (GA4, UTM, Meta Pixel)
• Serve as primary point of contact for client communication related to digital marketing and include Associate Director on updates
• Partner with Associate Director on quarterly reporting calls and monthly reporting
• Collaborate cross-functionally to align campaign goals with client objectives and creative/business strategies
• Provide oversight and review on campaigns, reports, creative refreshes, and performance optimizations
• Educate team members, identify trends to test, and build documentation, processes, and scalable workflows
• Develop paid media strategies, drive ad creative ideation and A/B testing, and stay up to date on platform/privacy changes
• Proactively identify opportunities to improve campaign performance and client satisfaction
• Manage and support the Digital Marketing team, offering coaching, clear expectations, and development opportunities
• Support timely and accurate delivery of all reporting
• Participate in quarterly in-person planning sessions, team events, and occasional one-off meetups

Digital Marketing Lead

Marketing

• Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets.
• Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market: Generate leads through social media, email marketing, and other marketing efforts.
• Be agile and adjust posting strategies based on current business needs.
• Convey the brand “voice” through copywriting while maintaining brand guidelines.
• Work with Influencers and partners to post content for brand awareness campaigns.
• Manage and update website content including leases, listings, and blogs
• Support digital advertisement efforts
• Email marketing newsletters, promotions, announcements, etc.
• Employer-brand and recruiting content
• Support new marketing initiatives, often trialing out new platforms or programs to determine viability and success.
• Be the social media point of contact and social media audience subject matter expert
• Work closely with your local market partners to promote key properties and post the best apartment content.
• Collaborate with and support cross-departmental teams to promote our local brand to customers and future clients (properties) with educational market insights, recruiting campaigns, and culture content.
• Communicate regularly with team leadership around platform performance, cross-departmental communications, reporting, and other escalations or feedback.
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
• Developing editorial strategy, so content is consistent across all delivery platforms.
• Owns and executes the overall blog content strategy and content calendar.
• Periodically audit content across platforms and departments to ensure brand consistency, in collaboration with the Marketing Strategist and PMO Team.
• Create periodical reports of department, team, functional and/or market insights.
• Plan and participate in company-promoted events - collecting assets and promoting internally and externally as needed.
• Participate in local city and team meetings, generating new ideas and executing based on your market needs.
• Assist with efforts in other markets, as needed.
• Identify opportunities to partner with creative team members to develop marketing collateral / campaigns across marketing channels.
• Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality.
• All other duties as assigned.

Digital Marketing Lead

Marketing Manager