Smart City Apartment Locating

Marketing Manager

Smart City Apartment Locating

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois

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Salary

💰 $63,657 per year

Job Level

JuniorMid-Level

Tech Stack

iOSWordPress

About the role

  • Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets.
  • Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market: Generate leads through social media, email marketing, and other marketing efforts.
  • Be agile and adjust posting strategies based on current business needs.
  • Convey the brand “voice” through copywriting while maintaining brand guidelines.
  • Work with Influencers and partners to post content for brand awareness campaigns.
  • Manage and update website content including leases, listings, and blogs
  • Support digital advertisement efforts
  • Email marketing newsletters, promotions, announcements, etc.
  • Employer-brand and recruiting content
  • Support new marketing initiatives, often trialing out new platforms or programs to determine viability and success.
  • Be the social media point of contact and social media audience subject matter expert
  • Work closely with your local market partners to promote key properties and post the best apartment content.
  • Collaborate with and support cross-departmental teams to promote our local brand to customers and future clients (properties) with educational market insights, recruiting campaigns, and culture content.
  • Communicate regularly with team leadership around platform performance, cross-departmental communications, reporting, and other escalations or feedback.
  • Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
  • Developing editorial strategy, so content is consistent across all delivery platforms.
  • Owns and executes the overall blog content strategy and content calendar.
  • Periodically audit content across platforms and departments to ensure brand consistency, in collaboration with the Marketing Strategist and PMO Team.
  • Create periodical reports of department, team, functional and/or market insights.
  • Plan and participate in company-promoted events - collecting assets and promoting internally and externally as needed.
  • Participate in local city and team meetings, generating new ideas and executing based on your market needs.
  • Assist with efforts in other markets, as needed.
  • Identify opportunities to partner with creative team members to develop marketing collateral / campaigns across marketing channels.
  • Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality.
  • All other duties as assigned.

Requirements

  • High School Diploma or equivalent is required
  • Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
  • 2+ years of marketing or sales experience
  • Experience developing content across multiple digital platforms is ideal
  • Experience with new trending social media content is ideal
  • Experience in inbound marketing
  • Experience in short-form copywriting for social media captions and display advertising
  • Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content
  • Wordpress or similar CMS
  • Mailchimp (or other email marketing tool)
  • Social Media for Business (Facebook, Instagram, TikTok, YouTube)
  • Adobe CS, Canva, Splice, VSCO or other editing applications
  • Asana (or other project management software)
  • Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
  • Experience with Excel or Google Sheets is preferred
  • Experience using a CRM platform is preferred
  • Understanding of Mac OSX and iPhone iOS for business
  • An empathy-driven mindset with the desire to surprise and delight each client
  • Strong attention to detail
  • Project coordination and ability to meet multiple deadlines
  • Effective time management and communication skills
  • Strong listening skills, ability to handle feedback, and communication skills
  • Thrives in an environment where they get to try new things
  • Ability to work independently and as part of a team
  • Comfortable with data entry & cold calling
  • Must be able to lift up to 25 lbs
  • Requires standing, walking, bending, kneeling, stooping and crouching