Skylight

Growth Marketing Manager

Skylight

full-time

Posted on:

Location Type: Remote

Location: Colorado • New York • United States

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Salary

💰 $110,000 - $150,000 per year

About the role

  • Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
  • Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
  • Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates
  • Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
  • Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
  • Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
  • Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
  • Report key performance insights and make actionable recommendations that improve performance

Requirements

  • 4–7 years in a growth or performance marketing role with hands on experience in Meta and Google Ads
  • Experience with briefing creative teams and presenting creative performance data
  • Track record of scaling budgets while maintaining profitability and efficiency targets
  • Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
  • Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality
Benefits
  • **Our competitive compensation package includes:**
  • - Competitive Salary + Equity Package
  • - 401K matching
  • - Wellness, learning, and home-office budgets
  • - Health, Dental & Vision Medical Plans
  • - Tremendous autonomy to set the direction of your work
  • - Unlimited PTO
  • - Company holidays on the first Friday of every month (Excluding November, December, and January)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchsocial media marketingcreative testingkeyword strategybidding strategiesperformance metricsmarketing attribution methodologies
Soft Skills
collaborationcommunicationanalytical thinkingcreative brief developmentdata presentation