Skinnify

Email & SMS Marketing Manager

Skinnify

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Plan, build, and execute high-converting email campaigns using Klaviyo
  • Manage and optimize SMS campaigns using OneText to drive engagement and revenue
  • Create and improve automated flows (welcome series, abandoned cart, post-purchase, winback, etc.)
  • Segment audiences and personalize messaging to increase conversions and retention
  • Collaborate with designers and copywriters to produce compelling, on-brand campaigns
  • Analyze campaign performance (open rates, CTR, revenue per send) and continuously optimize
  • A/B test subject lines, creatives, offers, and send times to improve results
  • Ensure compliance with email/SMS regulations and best practices
  • Stay updated with trends in retention marketing and apply new strategies

Requirements

  • Performance-Driven Marketer – You know how to turn email & SMS into major revenue channels
  • Klaviyo Expertise – You’ve built and optimized flows and campaigns that convert
  • SMS Marketing Experience – Hands-on experience with OneText or similar platforms
  • DTC E-commerce Background – You understand customer lifecycle and retention strategies
  • Data-Driven Mindset – You make decisions based on metrics, not guesswork
  • Strong Copy & Strategy Sense – You know how to create messaging that sells
  • Organized & Reliable – You can manage multiple campaigns and deadlines consistently
  • Mandatory Requirement – Candidates must be able to manage multiple weekly campaigns and maintain/optimize core flows that generate consistent revenue
Benefits
  • Work on Your Terms – Full flexibility. Work whenever and wherever you want, as long as you deliver results
  • Join a Hyper-Growth Brand – From 0 to 120,000+ customers in 2 years
  • Make a Real Impact – Your campaigns will directly drive revenue and retention
  • Take Ownership – You’ll fully own email & SMS strategy and execution
  • Learn & Grow Fast – Work with a high-performing, fast-paced team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingSMS marketingcampaign optimizationA/B testingaudience segmentationautomated flowsdata analysisperformance metricscopywritingretention strategies
Soft Skills
performance-drivenstrong copy senseorganizational skillsreliabilitycollaborationstrategic thinkingdata-driven mindset