Skin + Me

Growth Marketing

• Grow Skin + Me's profit through acquisition and retention — across paid media, influencers, CRM and website experience.
• Own the media budget. Keep optimising the channel mix for long-term profit and the lifetime value of our customers, not just sign-up volume.
• Lead, develop and coach a team of five channel experts working across all brands of the + Me portfolio.
• Run hypothesis-led experiments across the funnel — ads, bidding and website — using AI to get from idea to live to result faster. You'll work agile with design, copy and dev.
• Decide where AI and automation add real leverage, and where they don't. Spot which recurring work is worth systemising, which should simply stop, and prove the automated version beats the manual one before we scale it.
• Brief the influencer and CRM teams on strategy, budget and priorities for Skin + Me.
• Work with the brand team to build campaigns that land with our customers.
• Keep a clear, current read on the market, our customers and competitor activity.
• Work with the leadership team on where Skin + Me grows next.

Head of Growth – 12 Month FTC, Maternity Cover