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Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Grow Skin + Me's profit through acquisition and retention — across paid media, influencers, CRM and website experience.
- Own the media budget. Keep optimising the channel mix for long-term profit and the lifetime value of our customers, not just sign-up volume.
- Lead, develop and coach a team of five channel experts working across all brands of the + Me portfolio.
- Run hypothesis-led experiments across the funnel — ads, bidding and website — using AI to get from idea to live to result faster. You'll work agile with design, copy and dev.
- Decide where AI and automation add real leverage, and where they don't. Spot which recurring work is worth systemising, which should simply stop, and prove the automated version beats the manual one before we scale it.
- Brief the influencer and CRM teams on strategy, budget and priorities for Skin + Me.
- Work with the brand team to build campaigns that land with our customers.
- Keep a clear, current read on the market, our customers and competitor activity.
- Work with the leadership team on where Skin + Me grows next.
Requirements
What you’ll need- You've grown an eCommerce business before — leading a growth team — and you're excited to do it again.
- You have an eye for great talent and enjoy building and nurturing teams.
- You've got hands-on experience across the main digital channels and are happy to roll your sleeves up to guide your team.
- You think in lifetime value, not just first orders. You know real profit comes from customers who stay.
- You're highly analytical and run your own analysis and financial models, thanks to strong Excel and/or SQL.
- You've worked in businesses where experiments drove the decisions and sensible risks were encouraged.
- You already use AI for analysis, reporting and creative — and you're sharp at telling where it adds value versus where it quietly makes things worse.
- You can tell the difference between work worth systemising and work that should just stop. You think about what moves the numbers, not what fills a sprint.
- You're a clear, honest communicator who builds lasting trust inside and outside the business.
- You are able to make decisions in a context of ambiguity, explain your rationale clearly, and bring people with you.
- Ideally, you have German market knowledge and/or speak German.
Benefits
Comp & perks- Time off: 25 days holiday plus bank holidays.
- Hybrid & flexible: We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
- Fuelled: free breakfast and lunch on office days, plus snacks and drinks.
- Growth: a £500 annual personal development budget.
- Family & health: healthcare cash plan, cycle-to-work, and a workplace nursery scheme (save tax/NI on childcare).
- The extras: a dog-friendly HQ (two resident pups), an active Culture Club, and heavily discounted products for you and 10 friends & family.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital MarketingExcelSQLHypothesis-Led ExperimentationBudget ManagementPerformance OptimizationData-Driven Decision MakingCustomer Retention StrategiesMarket AnalysisCampaign Development
Soft Skills
Clear CommunicationTeam BuildingAnalytical ThinkingDecision-Making in AmbiguityTrust Building