Senior Specialist, IMG Integrated Marketing
Ford Motor Company
Go
Marketing Manager, Enterprise
SiteMinder
full-time
Posted on:
Location Type: Hybrid
Location: Bangkok • 🇹🇭 Thailand
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute multi-channel marketing plans to generate and accelerate pipeline for enterprise sales teams.
- Own and scale account-based marketing (ABM) programs across targeted hotel groups, working hand-in-hand with sales and the wider marketing team.
- Activate go-to-market plans for new enterprise solutions in different regions including 1:1 and 1:few strategies
- Create localised campaigns and content that engage C-level decision-makers and drive brand relevance, while leveraging account and contact-level insights
- Partner with events and partnerships teams to lead SiteMinder’s presence at key industry events, roundtables, and trade shows.
- Develop sales enablement materials, including case studies, pitch decks, and playbooks tailored to enterprise buyers.
- Report on campaign and program performance, using data to optimise for impact and alignment with sales goals.
- Be a voice of the enterprise customer internally to inform product, brand, and messaging strategies
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of progressive marketing experience, with at least 2-3 years specifically focused on Enterprise Marketing and Account-Based Marketing (ABM) in a B2B environment.
- Proven track record of developing and executing successful multi-channel ABM strategies that drive pipeline and revenue growth.
- Understanding of the enterprise buyer persona, sales cycle and buyer journey.
- Proficiency with Marketing platforms (Marketo) and CRM systems (Salesforce).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for executive-level audiences.
- Demonstrated ability to collaborate effectively with sales and cross-functional teams.
- Highly organised, detail-oriented, and able to manage multiple projects simultaneously.
Benefits
- Equity packages for you to be a part of the SiteMinder journey
- Hybrid working model (in-office & from home)
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketingaccount-based marketingsales enablementdata analysiscampaign performance reportingcontent creationlocalised campaignsbuyer persona understandingsales cycle knowledgebuyer journey knowledge
Soft skills
analytical skillswritten communicationverbal communicationcollaborationorganisationdetail-orientedproject managementnarrative craftingstakeholder engagementcustomer advocacy
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business
