Marketing Lead, B2B
Nimble
Senior Specialist, IMG Integrated Marketing
Ford Motor Company
full-time
Posted on:
Location Type: Hybrid
Location: Bangkok • 🇹🇭 Thailand
Visit company websiteJob Level
Senior
Tech Stack
Go
About the role
- Implement integrated marketing strategies (including social) across diverse markets, aligning with business objectives through expert command of the synergistic digital marketing ecosystem (social media, paid advertising, SEO).
- Facilitate seamless collaboration across diverse stakeholders and local teams to ensure efficient GTM processes, coordinated execution, and successful achievement of deliverables.
- Track market social content performance, interpret data, and provide actionable optimization recommendations.
- Audit marketing content, inform development, and maintain a central brand content calendar for engaging, brand-aligned content across all platforms, enabling local market use for optimized performance and brand voice.
- Demonstrate in-depth knowledge of key social platforms. Continuously monitor digital marketing and social trends, algorithm changes, and emerging platforms to maintain relevant, agile strategies.
- Provide proactive market support for social media targets, offering strategic guidance and operational assistance to prevent silos. Standardize and enhance regional tools and templates to ensure brand consistency, drive adoption, and optimize operations for local business objectives.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or closely related field.
- Minimum of 5-7 years of progressive experience in digital marketing, integrated marketing, or social media management, preferably within a regional or multi-market context.
- Proven track record in executing integrated marketing strategies across diverse regional markets.
- Expertise in Go-To-Market (GTM) strategy, cross-functional collaboration, and project management.
- Demonstrated ability in content strategy, development, and management for brand consistency and optimized performance.
- Comprehensive understanding and practical experience across the full digital marketing ecosystem (social media, SEO, paid advertising, influencer marketing, website management).
- Proficiency in performance analytics, data interpretation, and providing actionable optimization recommendations.
- Proficiency in key social media platforms (e.g., Facebook, Instagram, TikTok, YouTube), understanding unique features, and content requirements.
- Demonstrated experience with social media analytics platforms.
- Familiarity with various digital marketing tools (e.g. Sprinklr, Brandwatch).
- Strong command of standard office productivity suites (e.g., Microsoft Office).
- Excellent written and verbal communication skills in English are essential. Proficiency in additional regional languages relevant to target markets is a significant advantage.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingintegrated marketingsocial media managementGo-To-Market (GTM) strategycontent strategyperformance analyticsSEOpaid advertisinginfluencer marketingwebsite management
Soft skills
cross-functional collaborationproject managementdata interpretationcommunicationstrategic guidanceoperational assistancebrand consistencyoptimization recommendationsstakeholder engagementagility