Sitemark

Growth Marketing

• We’re looking for a Senior Growth/Performance Marketer to join our team and lead the next stage of our pipeline growth at Sitemark.
• You’ll play a key role in building and running scalable marketing programs that directly support our commercial goals — from generating demand to improving conversion and retention.
• This role combines strategic thinking with strong execution.
• You bring a proven track record in growth marketing, a deep understanding of B2B SaaS dynamics, and a hands-on mindset to design, run, and optimize campaigns that deliver measurable results.
• You’ll work directly with our Co-Founder and collaborate with our in-house Marketing Specialist, who supports execution.
• Translate business goals into a clear, data-driven growth marketing strategy.
• Define a repeatable system for demand generation and pipeline acceleration.
• Lead the marketing roadmap and identify the highest-impact growth opportunities.
• Work closely with Sales to align efforts and support revenue targets.
• Own and optimize paid acquisition across LinkedIn, Google, and other relevant channels.
• Design, launch, and scale multi-touch campaigns focused on lead generation and conversion.
• Define key metrics and ensure consistent reporting.
• Test and iterate quickly across channels, audiences, and offers to find traction.
• Build automated lead nurturing workflows using HubSpot or similar tools.
• Improve attribution, lead scoring, and campaign tracking.
• Identify bottlenecks across the funnel and implement solutions to improve conversion.
• Own and improve the performance of our website (Webflow) as a key acquisition and conversion channel.
• Use data to increase visitor-to-lead conversion rates.
• Ensure messaging, SEO, and landing pages are aligned with campaign and product goals.
• Provide leadership and direction to our B2B Marketing Specialist.
• Share growth best practices, frameworks, and training to build team capability.
• Act as a marketing partner to Sales, Customer Success, and Product teams.

Senior Growth Marketer, B2B SaaS

Operations

• Create a robust support system to provide comprehensive product assistance to customers, resellers, partners and pilots.
• Establish and manage a self-sustaining customer support system.
• Build and maintain strong customer relationships to enhance loyalty and retention.
• Deliver product training and education to maximize customer value.
• Coordinate with internal and external stakeholders for efficient and high-quality service delivery.
• Oversee customer operations, from booking to delivery, ensuring excellence and satisfaction.
• Manage data acquisition, including expanding drone pilot network and negotiating pricing.
• Project manage field operations, addressing issues promptly and maintaining customer communication.
• Coordinate legal, HSSE (health, safety, security & environment), logistical, and scheduling constraints for efficient project execution.
• Identify process gaps and streamline workflows for operational excellence.
• Create a structured customer onboarding process for smooth transitions and successful adoption.
• Anticipate risks and implement mitigation plans to minimize disruptions.
• Become an expert on Sitemark products and provide support to both internal and external stakeholders.

Senior Growth Marketer, B2B SaaS

Operations Manager