Sitemark

Marketing

• We’re looking for a freelance Senior B2B SaaS Marketing Strategist to join our marketing team
• Someone who can set direction, build systems, and lead a lean, high-impact marketing team
• As a senior contributor, you’ll bring structure, strategic insight, and technical expertise to complement and elevate the team’s efforts
• Collaborate closely with our Managing Director, and work with our in-house Marketing Specialist who focuses on execution
• Focus will be on bringing clarity, structure, and momentum to our marketing efforts, while being ready to dive in when needed
• Translate company and commercial priorities into a clear marketing roadmap
• Identify and scope key initiatives that support sales, product, and brand objectives
• Ensure marketing activities remain aligned with evolving business needs
• Improve the current systems to plan, prioritize, and track marketing initiatives
• Design, set up, and optimize campaigns across LinkedIn and Google (Ads)
• Recommend and test tactics for lead generation, conversion, and nurturing
• Define KPIs and help translate data into actionable insights and decisions
• Monitor results to refine budget allocation and campaign strategy
• Strengthen marketing workflows and automation using tools like HubSpot
• Improve data quality, attribution, and lead lifecycle tracking
• Help maintain and improve our website (Webflow, Analytics)
• Build systems that save time and reduce manual work
• Act as a strategic mentor to the in-house B2B Marketing Specialist
• Provide guidance, frameworks, and quality assurance on execution
• Share best practices, templates, and messaging approaches to accelerate team learning
• Collaborate cross-functionally to ensure marketing delivers business value

B2B SaaS Marketing Strategist – Freelance