Siteimprove

Performance Marketing

• Drive the end-to-end planning, execution, and optimization of integrated marketing campaigns across digital channels (paid media, email nurtures, global webinars, and website).
• Orchestrate campaigns across regions, segments, and personas, ensuring alignment with business priorities and revenue goals.
• Partner closely with Content, Product Marketing, and Field Marketing to ensure cohesive messaging, timing, and execution.
• Translate high-level business objectives into clear campaign plans, briefs, timelines, and performance targets.
• Manage and optimize performance across channels such as search, social, display, and ABM platforms.
• Own the relationship with the external paid media agency, including strategy alignment, performance reviews, budgeting, and optimization recommendations.
• Bring a strong full-funnel mindset, from awareness and demand creation through pipeline acceleration and revenue impact.
• Regularly analyze campaign and channel performance to identify insights, optimization opportunities, and investment recommendations.

Integrated Campaign Manager

Learning and Development

• Lead end-to-end development of online learning experiences (needs analysis through evaluation), ensuring alignment to business goals and learner performance outcomes.
• Apply design thinking practices (empathize, define, ideate, prototype, test) to create learner-centered solutions that improve adoption, proficiency, and behavior change.
• Translate complex concepts into clear, engaging instruction using effective information architecture, storytelling, scenario design, and assessment strategy.
• Design for application by building practice-forward learning (workflows, simulations, scenarios, guided exercises, challenge-based tasks) that supports on-the-job transfer.
• Partner with SMEs and stakeholders to define learning objectives, success criteria, and measurement plans (knowledge checks, skill demonstrations, and outcomes).
• Contribute to adaptive learning experiences (e.g., branching pathways, recommendations, modular progression) to personalize instruction and reduce time-to-proficiency.
• Use learner and business insights (completion data, feedback, support trends, etc.) to continuously iterate and improve learning effectiveness.
• Embrace AI tools responsibly to improve efficiency and quality in tasks such as prototyping, drafting, editing, accessibility checks, media scripting, and localization, and assess the output for accuracy, brand consistency, and more.
• Help develop internal guidelines and repeatable workflows for AI-assisted design and content creation.
• Develop high-end e-learning and multimedia assets, including interactive modules, video-based learning, microlearning, and digital job aids.
• Conduct video production tasks: scripting support, editing, audio cleanup, motion graphics/light animation as appropriate, and publishing for learning delivery.
• Build, test, and publish courses in the LMS; manage basic course structure, quizzes, completion rules, and basic reporting.
• Partner with LMS administrators to assess course issues and address escalations.
• Actively participate in multiple simultaneous projects using basic-to-intermediate project management practices (timelines, risk identification, status reporting, and stakeholder coordination).
• Facilitate reviews and feedback cycles with clear version control and decision tracking; ensure on-time delivery without sacrificing quality.

Instructional Designer

• Drive the end-to-end planning, execution, and optimization of integrated marketing campaigns across digital channels (paid media, email nurtures, global webinars, and website).
• Orchestrate campaigns across regions, segments, and personas, ensuring alignment with business priorities and revenue goals.
• Partner closely with Content, Product Marketing, and Field Marketing to ensure cohesive messaging, timing, and execution.
• Translate high-level business objectives into clear campaign plans, briefs, timelines, and performance targets.
• Manage and optimize performance across channels such as search, social, display, and ABM platforms.
• Own the relationship with the external paid media agency, including strategy alignment, performance reviews, budgeting, and optimization recommendations.
• Ensure paid media programs are tightly integrated with broader campaign goals and full-funnel performance.
• Bring a strong full-funnel mindset, from awareness and demand creation through pipeline acceleration and revenue impact.
• Deeply understand pipeline mechanics, stage conversion, velocity, and timing—and how campaigns influence each.
• Partner with Marketing Ops to define success metrics, dashboards, and reporting frameworks.
• Regularly analyze campaign and channel performance to identify insights, optimization opportunities, and investment recommendations.