Siteimprove

Integrated Campaign Manager

Siteimprove

full-time

Posted on:

Location Type: Hybrid

Location: Bellevue • Washington • United States

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Salary

💰 $128,500 - $160,700 per year

About the role

  • Drive the end-to-end planning, execution, and optimization of integrated marketing campaigns across digital channels (paid media, email nurtures, global webinars, and website).
  • Orchestrate campaigns across regions, segments, and personas, ensuring alignment with business priorities and revenue goals.
  • Partner closely with Content, Product Marketing, and Field Marketing to ensure cohesive messaging, timing, and execution.
  • Translate high-level business objectives into clear campaign plans, briefs, timelines, and performance targets.
  • Manage and optimize performance across channels such as search, social, display, and ABM platforms.
  • Own the relationship with the external paid media agency, including strategy alignment, performance reviews, budgeting, and optimization recommendations.
  • Ensure paid media programs are tightly integrated with broader campaign goals and full-funnel performance.
  • Bring a strong full-funnel mindset, from awareness and demand creation through pipeline acceleration and revenue impact.
  • Deeply understand pipeline mechanics, stage conversion, velocity, and timing—and how campaigns influence each.
  • Partner with Marketing Ops to define success metrics, dashboards, and reporting frameworks.
  • Regularly analyze campaign and channel performance to identify insights, optimization opportunities, and investment recommendations.

Requirements

  • 6–9+ years of B2B SaaS marketing experience, with a focus on integrated campaigns and demand generation.
  • Proven experience executing and scaling paid media programs across multiple regions and audience segments, specifically on LinkedIn and Google.
  • Hands-on experience managing paid media agencies.
  • Strong proficiency in HubSpot and Salesforce, including campaign setup, reporting, and funnel tracking.
  • Experience in PowerBI, ON24, and Canva is a plus.
  • Demonstrated understanding of the full marketing and revenue funnel, including pipeline generation, acceleration, and attribution.
  • Highly analytical mindset with the ability to connect campaign performance to pipeline outcomes and business impact.
  • Experience leading or mentoring team members and operating effectively in cross-functional environments.
  • Strong stakeholder management skills as well as communicating up and out to leadership and peers.
Benefits
  • Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
  • Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
  • 401(k) with a company match to provide a better future in your retirement years.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS marketingintegrated campaignsdemand generationpaid media programscampaign setupreportingfunnel trackingpipeline generationpipeline accelerationattribution
Soft skills
analytical mindsetstakeholder managementmentoringcross-functional collaborationcommunication