Siteimprove

Instructional Designer

Siteimprove

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • United States

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Salary

💰 $72,400 - $90,500 per year

About the role

  • Lead end-to-end development of online learning experiences (needs analysis through evaluation), ensuring alignment to business goals and learner performance outcomes.
  • Apply design thinking practices (empathize, define, ideate, prototype, test) to create learner-centered solutions that improve adoption, proficiency, and behavior change.
  • Translate complex concepts into clear, engaging instruction using effective information architecture, storytelling, scenario design, and assessment strategy.
  • Design for application by building practice-forward learning (workflows, simulations, scenarios, guided exercises, challenge-based tasks) that supports on-the-job transfer.
  • Partner with SMEs and stakeholders to define learning objectives, success criteria, and measurement plans (knowledge checks, skill demonstrations, and outcomes).
  • Contribute to adaptive learning experiences (e.g., branching pathways, recommendations, modular progression) to personalize instruction and reduce time-to-proficiency.
  • Use learner and business insights (completion data, feedback, support trends, etc.) to continuously iterate and improve learning effectiveness.
  • Embrace AI tools responsibly to improve efficiency and quality in tasks such as prototyping, drafting, editing, accessibility checks, media scripting, and localization, and assess the output for accuracy, brand consistency, and more.
  • Help develop internal guidelines and repeatable workflows for AI-assisted design and content creation.
  • Develop high-end e-learning and multimedia assets, including interactive modules, video-based learning, microlearning, and digital job aids.
  • Conduct video production tasks: scripting support, editing, audio cleanup, motion graphics/light animation as appropriate, and publishing for learning delivery.
  • Build, test, and publish courses in the LMS; manage basic course structure, quizzes, completion rules, and basic reporting.
  • Partner with LMS administrators to assess course issues and address escalations.
  • Actively participate in multiple simultaneous projects using basic-to-intermediate project management practices (timelines, risk identification, status reporting, and stakeholder coordination).
  • Facilitate reviews and feedback cycles with clear version control and decision tracking; ensure on-time delivery without sacrificing quality.

Requirements

  • Bachelor’s degree in Education, Instructional Design, Learning Experience Design, Educational Technology, Communications, or a related field.
  • 3+ years of experience developing online learning in a corporate or B2B environment (customer education, enablement, L&D, or product training).
  • Demonstrated expertise in producing modern e-learning and multimedia (interactive modules, video editing, graphic/visual design).
  • Proficiency with at least one major authoring tool (e.g., Articulate Storyline/Rise, Evolve, or equivalent) and comfort learning new tools quickly.
  • Working knowledge of LMS administration from a course-creator perspective (publishing, testing, reporting basics, learner experience).
  • Basic-to-intermediate project management experience using common PM tools and practices.
  • Strong consulting and communication skills: able to clarify ambiguity, ask incisive questions, and guide stakeholders to practical decisions.
  • Ability to thrive in a fast-changing environment—balancing speed, quality, and stakeholder needs.
  • Siteimprove supports and encourages non-traditional CVs when it comes to professional background, as outcomes matter most. There are many ways toward the right combination of experience and training that provide the required knowledge, skills, and abilities for this role.
  • Travel as needed
Benefits
  • Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
  • National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
  • 401(k) with a company match to provide a better future in your retirement years.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
e-learning developmentmultimedia productionvideo editinggraphic designinstructional designdesign thinkinglearner-centered solutionsadaptive learningcourse publishingproject management
Soft skills
consultingcommunicationstakeholder managementproblem-solvingdecision makingadaptabilitycollaborationtime managementcritical thinkingfeedback facilitation