SINE Digital

Client Director, US Theatre

SINE Digital

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $125,000 - $150,000 per year

Job Level

Lead

About the role

  • Own and shape integrated marketing strategy across a portfolio of Broadway, Off-Broadway, and touring productions
  • Act as senior strategic advisor to producers, general managers, and theatre partners
  • Ensure media, SEO, AI Discovery, CRM, Data & Insights, and creative strategies align with client business goals and revenue objectives
  • Empower Account Directors/Managers to lead day-to-day client management while maintaining executive oversight and accountability.
  • Own revenue targets and margin performance across your client portfolio
  • Forecast revenue, manage scope, and ensure profitable account growth
  • Oversee resource allocation in partnership with department leads to align staffing with portfolio needs
  • Identify upsell and cross-sell opportunities that strengthen long-term partnerships.
  • Leverage existing Broadway and theatre relationships to generate new opportunities
  • Identify prospective partnerships and collaborate with the new business team to pitch and close new clients
  • Represent SINE Digital at industry events, opening nights, and theatre partner engagements
  • Expand SINE’s penetration within the theatre market through strategic relationship building.
  • Manage and mentor direct reports within Client Services
  • Elevate the strategic capabilities of the team while fostering accountability and ownership
  • Continuously evaluate and improve workflow, communication, and process efficiency
  • Influence hiring decisions and support the development of a high-performing client services team.
  • Collaborate closely with Media, CRM, Data & Insights, and SEO teams to ensure integrated execution
  • Advocate for client needs while balancing internal priorities and performance standards
  • Serve as a leadership voice in shaping department-wide best practices and strategic direction.

Requirements

  • 10+ years of experience, preferably within the theatre industry
  • Prior agency experience is strongly preferred
  • Deep understanding of Broadway, Off-Broadway, and touring production marketing dynamics
  • Existing senior-level relationships within the theatre ecosystem
  • Proven track record of owning revenue targets and driving portfolio profitability
  • Confident in leading executive-level conversations and navigating complex stakeholder environments
  • Strong operational mindset with the ability to improve processes while maintaining creative agility
  • Collaborative leader who empowers teams while maintaining high standards of accountability
  • Deep experience unpacking digital strategies/activations across Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic.
  • Familiarity with ticketing platforms (AudienceView, Telecharge, Nliven, etc.), live event promotion, and analytics (Google Analytics, etc.)
  • Decisive and composed under pressure, able to balance short-term demands with long-term vision.
Benefits
  • A competitive salary between $125,000 - $150,000, commensurate with experience
  • 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas/holiday period)
  • Access to 401(k) Retirement Plan
  • Access to Company subsidized healthcare and dental care
  • Working from home equipment allowance
  • An abundance of free tickets to live events
  • Structured personal development, a customized training program and opportunities to attend industry conferences.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketing strategyrevenue forecastingportfolio profitabilitydigital strategiesSEOCRMdata analysisprocess improvementstakeholder managementclient management
Soft Skills
leadershipcollaborationaccountabilitystrategic thinkingcommunicationmentoringdecision-makingcreative agilityrelationship buildingoperational mindset