SINE Digital

Paid Social Account Manager

SINE Digital

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $60,000 - $80,000 per year

About the role

  • Develop comprehensive paid social strategies and media plans aligned to client objectives and KPIs
  • Clearly articulate the rationale behind channel selection, budget allocation, audience strategy, and creative formats, presenting recommendations internally and externally
  • Demonstrate a deep understanding of media and technology developments that influence client performance, identifying innovation opportunities and securing stakeholder buy in
  • Contribute to scope development and support onboarding of new accounts, managing timelines, deliverables, and asset requirements.
  • Oversee end-to-end setup and management of paid social campaigns across relevant platforms, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit
  • Leverage advanced platform features such as bid rules and third party optimization, creative, and measurement tools to drive performance
  • Apply a structured test and learn approach to continuously improve results
  • Maintain strict brand guidelines in creative set-up and execution
  • Conduct regular channel audits to identify performance improvements, cross checking data against live client dashboards
  • Analyze in platform and third party analytics data to extract actionable insights
  • Lead the production of weekly and monthly performance reports, ensuring commentary is clear, consistent, and insight led
  • Identify trends and recommend optimizations to capitalize on or mitigate performance shifts
  • Support Client Account Directors with insights for Quarterly Business Reviews, post campaign analysis, and forward looking strategy.
  • Act as the primary paid social contact for assigned US arts & culture clients, confidently presenting strategy, performance, and recommendations
  • Attend and contribute to client calls as required, translating complex performance data into clear business impact
  • Educate internal and external stakeholders on paid social formats, capabilities, and evolving platform features
  • Communicate updates and recommendations in a clear and concise manner across time zones.
  • Ensure consistent quality assurance standards are applied across all accounts, maintaining best practice campaign setup and execution
  • Oversee budget recommendations, pacing, and billing accuracy for paid social activity
  • Evolve internal best practices in line with industry standards and innovation.
  • Maintain and develop an understanding of the industries SINE works with, including key players and external agencies
  • Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
  • Establish and develop relationships with relevant US media vendors
  • Keep abreast of changes in the NYC and broader US media landscape
  • Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Requirements

  • 3+ years of experience in paid social advertising – agency experience preferred
  • Experience working with most paid social platforms, including Facebook, Instagram, X, TikTok, Pinterest, Snapchat, Reddit and LinkedIn’s ad platforms (not required to have worked on all, but should have a solid understanding of how each is planned)
  • Skilled in performance measurement and deriving key insights from in-platform reporting and other analytics platforms (e.g., GA4) to identify strategic opportunities
  • Proven experience planning and managing full funnel paid social campaigns, from awareness through to conversion
  • A clear understanding of how paid social integrates with other channels within a broader campaign strategy. Experience collaborating with cross channel teams to align paid social activity with wider media plans and overall business objectives
  • A mature mindset and the ability to take initiative
  • Confident communicator with clients and internal teams
  • Strong desire for learning and passion for self-development, particularly across digital channels and platforms
  • Excellent attention to detail in all aspects of your work
  • Strong interpersonal, verbal, and written communication skills, with the ability to present complex information in a clear and client-friendly manner
  • Proven practical knowledge of Google Drive and/or Microsoft Office applications, especially Sheets/Excel and Google Slides/PowerPoint
  • Ability to thrive under pressure and meet tight deadlines
  • Comfortable working across multiple time zones and collaborating with international teams to ensure consistent communication and workflow alignment
  • Passion for, or experience working in, the arts and live entertainment, is desirable but not required.
Benefits
  • A competitive salary between $60,000 - $80,000, commensurate with experience
  • 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
  • Access to 401(K) Retirement Plan
  • Access to Company subsidised healthcare and dental care
  • Hybrid working (three days in the office, two days remote)
  • Working from home equipment allowance
  • Free tickets to live events
  • Structured personal development, a customised training program and opportunities to attend industry conferences.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social advertisingperformance measurementcampaign managementanalyticsaudience strategybudget allocationcreative formatschannel auditsinsight extractiontest and learn approach
Soft Skills
confident communicatorattention to detailinitiativeinterpersonal skillsverbal communicationwritten communicationability to thrive under pressuretime managementcollaborationclient relationship management